Requisition ID: 223205
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

As the Manager, Engagement Programs, you will lead the design, execution, and optimization of strategic client engagement campaigns. Leveraging data-driven insights, multi-channel outreach, and innovative campaign tactics to enhance customer loyalty and drive long-term relationships. You will also support the delivery of key business targets, through BAU engagement programs in partnership with other key stakeholders and Senior Manager.

Is this role right for you? In this role, you will:

• Develop and execute engagement campaigns that align with strategic objectives, ensuring timely and impactful delivery across client and product BAU programs.

• Utilize data-driven insights to identify client response trends, hotspot opportunities, and personalization strategies to deepen engagement through targeted cross-channel campaigns.

• Manage end-to-end campaign execution, from strategic planning and stakeholder collaboration to continuous testing and optimization of contact strategies.

• Ensure seamless campaign project management by developing robust processes that enhance efficiency, tracking, and measurement of performance.

• Partner with cross-functional teams to refine engagement tactics, address client pain points, and optimize campaign effectiveness.

• Implement real-time testing and learning methodologies to fine-tune campaign messaging, delivery channels, and audience segmentation for maximum impact.

• Collaborate with analytics teams to track and measure campaign performance, socializing insights across multiple levels to inform future initiatives.

• Champion a client-centric culture, leveraging key relationships, data-driven strategies, and bank-wide knowledge to strengthen customer connections.

• Align campaign initiatives with risk management frameworks, ensuring compliance and strategic decision-making within the bank's risk appetite.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Post-secondary education focused in Marketing or Business Administration

• Experience in either Channel Marketing, Channel Programs, Customer Strategy, or Product/Program coordination

• An understanding of personalized client journeys and offline, online, and assisted channels

• Experience in supporting comprehensive strategies and proposals

• Ability to analyze large data sets and derive insights to drive strategic opportunities and draw post-mortem conclusions

• Strong organizational change management orientation

• Strong strategic thinking and results focus skills

• Demonstrated success in working cross-functionally to deliver large, multi-faceted programs

• Experience working in an agile environment that is fast paced

• Ability to own, motivate and drive programs across multiple business lines

• Strong relationship management and collaboration skills

• Strong presentation deck building and delivery skills with partners

Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.