Field Marketing Manager
We're looking for a strategic and dynamic Field Marketing Manager to lead and oversee the planning, execution, and optimization of Dash Social's events, sponsorships, and activations. Reporting to the Director of Global Communications & Events, and sitting on the Lead Generation team, you will play a critical role in driving brand visibility, pipeline growth, and external brand perception.
- Execute corporate events, sponsorship activations, and webinars from conception to completion, ensuring flawless execution and strict adherence to timelines and budgets.
- Develop and implement event strategies that align with brand goals and produce measurable business outcomes.
- Collaborate with the Director, Global Communications & Events and the Content team to develop event content.
- Support the ideation and execution of creative booth concepts and on-site activations designed to drive attendee engagement, increase brand visibility on the tradeshow floor and generate qualified leads.
- Lead the discovery, negotiation, and execution of strategic sponsorship deals and partnerships, maintaining primary contact for all sponsorship relationships.
- Oversee all logistical aspects of events, including planning, execution, and post-event analysis, to ensure top-quality delivery and significant business impact.
- Manage the creation, sourcing, and distribution of high-quality, on-brand promotional items and corporate gifts, while optimizing vendor relationships and logistics.
- Utilize project management tools like Asana to maintain event timelines, ensuring all internal teams, third-party partners, and leadership are aligned and informed.
- Foster seamless collaboration between Marketing, Sales, and key stakeholders, using events to drive pipeline growth and operational efficiency.
- Build and maintain robust relationships with vendors, partners, and industry collaborators to maximize return on investment and enhance brand visibility.
- Own performance reporting for all events and present findings to senior leadership
The ideal candidate is detail oriented with a proven track record of executing exceptional events that directly contribute to business growth. This role demands a performance-driven mindset with a deep focus on leveraging data to assess and drive event success. A successful candidate will have B2B experience and can demonstrate the ability to synchronize event outcomes with marketing and sales objectives.
Key attributes:
- Exceptional organizational and execution skills to manage end-to-end planning and flawless delivery of events within strict deadlines and budgets.
- Strong analytical acumen to link event activities with tangible business results, using performance metrics to guide strategic decisions.
- A proactive approach to fostering robust partnerships with the sales team, ensuring continuous alignment and using events as a strategic tool to bolster sales efforts and overall business growth.
- Innovative and strategic thinking, continuously integrating fresh ideas and best practices to enhance event impact and brand presence.
- 5+ years of experience in events, communications, marketing, or public relations.
- Ability to travel: This role requires international travel to support event execution, sponsorship activations, and industry engagements.
This role is suited for a dynamic, strategic thinker who thrives in a fast-paced environment and is committed to elevating our brand through strategic event management and execution.
At Dash Social, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, collaboration and support among the team is what propels us forward.
Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company's long-term success. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product and work environment.
Dash Social's hiring practices and company culture does not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.
Employee Benefits
At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:
- Vacation, personal days and sick time
- RRSP matching
- Annual mental health benefit
- Quarterly wellness benefit
- Donation matching program
- Parental leave top-up plan
- Work-from-home benefit
- Flexible working hours and location
- Departmental and team-wide bonding activities
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