Job Purpose:
Franchise Management Inc. (FMI) is looking to hire an individual who lives by our corporate values of Heart, Integrity and Drive to fill the position of Marketing Specialist. The Marketing Specialist's primary focus will be the creation, implementation, and tracking of sales tools and local marketing for FMI restaurants. The successful candidate will provide market research, strategy, and creative assistance where applicable.

What you will do:

• Research, develop, and implement local marketing programs. Including, but not limited to, direct mail, digital marketing, fundraising, signage, menu support, and other initiatives.
• Ensure all products, services, and other offerings conform to brand standards.
• Work with designers and other creative staff to produce marketing collateral in accordance with brand standards.
• Develop marketing plans within budget requirements.
• Provide support and tools to field leaders that will drive sales within their areas.
• Prepare and deliver reports on the status of all marketing programs and initiatives to the Director of Marketing and Leadership Team as requested.
• Communicate and coordinate with business partners; Build marketing communications to be distributed to restaurant leaders.
• Collect and analyze data from market research to generate appropriate marketing tools.
• Keep up-to-date on current marketing trends.
• Additional workload relative to store count and/or challenge of brand.

What you bring to the role:

• University Degree in Business or other applicable program preferred, related work experience or a combination of education and work experience.
• Basic graphic design skills and an eye for aesthetics of promotional materials
• Working knowledge of brand building and brand management
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Team player who is both flexible and adaptable
• Computer literate including effective working skills of Google Workspace
• Bilingualism in French & English is considered a strong asset.
• Travel as required.

Who are we?
The Franchise Management Group of Companies (FMI) is one of the largest franchise owner/operators in North America with over 400 locations. We own numerous franchised restaurants operating under the Pizza Hut, KFC, Taco Bell and Panera Bread brands (among others). With over 7,000 employees, FMI is an aggressively growing best-in-class organization, with our Business Support Centre located in Woodstock, New Brunswick.

Our Values:
Heart, we collaborate because success will only happen as a team. The growth of our people is the key to our success. | Integrity, we are true to our word and hold ourselves accountable to any commitment we make. We believe how we get there matters. | Drive, we know that our business is a marathon with no finish line. We pride ourselves in being best in class in all that we do.

Why work for FMI?

• You'll surround yourself with a team whose members are committed to being the best at what they do.
• You'll have a flexible work environment.
• You can enroll in our comprehensive benefits package and RRSP contribution plan.
• You'll enjoy quarterly meals cooked by our Leadership Team, as well as monthly events for all staff!
• Career growth, development, and continuous learning opportunities within a positive and inclusive work culture.
• Opportunity to be involved in FMI events that give back to our community.
• Workperks discounts for various venders across Canada and US and Discounts at all our brands.
• Educational assistance plan & Bursary Program.

Diversity & Inclusivity:
FMI is committed to building diverse teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close the gender gap, and to actively recruit people from other underrepresented groups. We strongly encourage women, gender diverse people, and minority candidates to apply for this role.