Media Manager

Halifax, Nova Scotia

Reference #JL-7434

Incorporated in 1963 and publicly traded since 1982, Empire Company Limited proudly employs 128,000 people and franchise affiliates who are dedicated to delivering exceptional shopping experiences and high-quality food. With a network of over 1,600 stores across all 10 provinces, operating under various banners such as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores, representing a unified commitment to serving communities throughout Canada.

Empire Media is a division dedicated to leveraging the power of media and digital advertising to enhance customer engagement across its retail network. Empire Media+ operates at the intersection of retail and media, offering targeted advertising solutions through a variety of channels, including in-store media, digital platforms, and loyalty programs.

Meridia is thrilled to partner with Empire Media+ in the recruitment of a talented individual to join their growing organization as Media Manager as part of their Retail Media Network team based in Halifax, Nova Scotia.

Role Description:

As Media Manager you will lead a team of Media Planners and Ad Ops Specialists, overseeing media plan development, campaign activation, and cross-functional collaboration. Your primary focus will be on optimizing processes, ensuring campaigns meet advertiser objectives, and enhancing the tools necessary for successful execution.

Key Responsiblities:

• Lead a team of Media Planners and Ad Ops Specialists; manage the day-to-day prioritization and operations of the team in close collaboration with the RMN manager and the Head of Empire Media+.
• Oversee the development and execution of media plans, ensuring alignment with client goals and market trends.
• Conduct in-depth market analysis to inform media planning strategies, including audience targeting, budget allocation, and channel selection.
• Manage strategic relationships and ensure close collaboration with cross-functional teams (e.g., Sales, Email, Site).
• Establish best practices to ensure that media plans meet advertiser objectives, while optimizing campaign execution and in-flight performance.
• Own and enhance tools and capabilities required for campaign planning and activation (e.g., inventory tracker, analytics dashboards).
• Identify opportunities for continuous improvement and optimization in campaign planning, execution, and deployment processes (e.g., improving SLAs, automating inventory reservation).

Qualifications:

• Mandatory: 8+ years of work experience in an advertising campaign management role at an agency, AdTech company, media network, or media publisher.
• Strong hands-on experience with digital advertising, including multiple formats (video, search, banner), placements (e.g., onsite, email, in-store), buy/sell types (auction-based, direct), media buying platforms (e.g., DV360, Meta, other social), and ad-serving tech platforms (e.g., GAM360, Criteo, Citrus Ads, Ad Butler).
• Proven experience in planning and activating campaigns across onsite and offsite channels, including strategic allocation of budgets to meet advertiser objectives and inventory management.
• Familiarity with measurement and optimization of digital advertising campaigns (e.g., impressions, clicks, ROAS).
• Strong analytical and communication skills.

Empire Media is committed to offering a career that thrives at the intersection of innovation and collaboration.

Beyond your paycheque, they provide a comprehensive Total Rewards package designed to support your well-being in every way. From a competitive benefits package, including health and dental coverage, to a robust retirement and savings plan. Enjoy a 10% in-store discount across all banners, access to virtual healthcare, and ample learning and development resources to fuel your professional growth. With paid vacation, days off, and parental leave top-up, they ensure that your time away from work is just as rewarding. Relocation assistance may also be provided for qualified candidates interested in making Nova Scotia their new home.

Teammates adhere to a hybrid work model that requires your presence at one of their office locations at least three days per week. This ensures that you'll be an integral part of their vibrant office culture, with the flexibility to balance work and life effectively.

For more information about Empire Company Limited, please visit: https://www.empireco.ca/

To express interest in this opportunity please apply online directly:

https://meridiarecruitment.ca/Career/17321286953040000009yfx

If you have any questions, please contact Brittany Neaves, Consultant, at [email protected] or Jeff Lanthier, Partner, at [email protected]. If you require accommodation to participate in the recruitment process, please let us know.

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.

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