Are you ready to help inspire nature-lovers with powerful stories and fresh (yet strategic) outreach? The Nova Scotia Nature Trust is looking for a Content & Marketing Specialist!

We need someone with innovative marketing experience with a demonstrated mastery of writing, design and video editing skills. Someone who can find new leads and linkages that cover a range of topics about conservation, climate change, nature, and the environment.

This specialist will find the gems in all the work we do and turn them into powerful multimedia content that will motivate support from new donors, enhance engagement of volunteers, and activate land conservation from landowners.

They understand the importance of analytics and will monitor the performance and impact of our marketing efforts, adjusting tactics as needed.

Does this sound like you?

Roles and Responsibilities:

Reporting to the Marketing & Communications Lead, the Content & Marketing Specialist will develop, implement and monitor creative tactics to enhance brand awareness of the Nature Trust. This is an individual who can craft compelling narratives; a creative thinker and talented writer who can develop unique messaging, identify media opportunities using a variety of channels, and create marketing campaigns that will inspire action from new audiences. The Specialist has innovative marketing experience with a demonstrated mastery of writing, design and video editing skills who can find new leads and linkages that cover a range of topics about conservation, climate change, nature, and the environment.

The Marketing Specialist understands the importance of analytics and will monitor the performance and impact of our marketing efforts, adjusting tactics as needed. This role will also support ongoing content creation for social media and donor communications and will lead episodic organizational projects with a focus on engaging new audiences.

This is a hands-on role and its no small task - your job is to inspire nature-lovers, whether or not they already know and love the Nature Trust. You'll find the gems in all the work we do and turn them into powerful multimedia content that will motivate support from new donors, enhance engagement of volunteers, and activate land conservation from landowners.

Responsibilities:

• Oversees development and implementation of creative marketing strategies to support fundraising and conservation goals
• Monitors ongoing conservation activities to identify opportunities for compelling stories and marketing
• Identifies and implements marketing tactics to enhance brand reach, such as paid advertising, influencer partnerships, magazine articles, promotions for events
• Creates and posts content for ongoing communications tools including digital newsletters, social media, fundraising appeals, campaigns, external advertising and website updates
• Coordinates design and production of collateral
• Conducts interviews with supporters and partners and turns them into blog posts, video stories, or other products
• Supports relationships for Corporate Social Responsibility and Cause Related Marketing efforts to enhance brand and generate new revenues
• Prepares monthly, quarterly, and annual performance analytics for website, digital newsletter, social media and prospecting appeals.
• Provides design and video editing, and/or oversees external design contractors as needed (including videographers, photographers, graphic design, direct response copy-writers)
• Leads production of annual assets such as annual report, calendar, donor reports
• Supports all internal teams for copy-writing, copy-editing, and design as needed for episodic projects
• Fact-checking communications materials to ensure accuracy

Qualifications and Education Requirements:

• Undergraduate degree in marketing & communications, journalism or public relations preferred
• 3-5 years of experience developing and executing marketing / communications projects
• Exceptional skills as a writer who can adapt style for varied audiences and platforms
• Strong knowledge of social media platforms, up-to-date best practices and analytics
• Strong marketing skills with the ability to communicate value to the intended audience
• Journalistic experience: interviewing people and preparing written or video stories
• Experience with Wordpress website management an asset
• Experience with Adobe Creative Suite (InDesign, Photoshop), Canva an asset
• Experience with video editing an asset
• Familiarity with SEO-driven keyword research
• Passionate about nature; knowledge of current events in the environmental space in Nova Scotia an asset
• Experience with media or public relations events

Ideal Candidate Profile:

• You're creative, and you like turning an interesting seed of an idea into a new and sometimes unexpected product
• You're a great storyteller who knows how to make your story interesting to different audiences
• You like to take initiative and take pride in the quality of your work
• You respond well to challenges and new situations
• Your time management skills are exceptional, and you always meet deadlines
• You know how and when to call on the expertise of external contractors for graphic design, publicity assets, events, video production, etc
• You enjoy collaboration with passionate people, and you quickly build positive connections and rapport
• You have gained a solid understanding of brand reputation practices and principles
• You have an exceptional eye for detail, and you ensure that visuals are "just so"

Relationships/Contacts

Reports to: Marketing & Communications Lead

Internal/External Contacts:

• Philanthropy & Engagement Team
• Cross functional focus - supports all teams
• Donors
• Volunteers
• Media
• The public
• Vendors related to marketing or PR activities

WORKING CONDITIONS
Nature Trust staff work in a hybrid environment with the option of working from the Nature Trust office and / or
remotely. The Content and Marketing Specialist will be expected to attend periodic events and activities that may
occur outside of regular office hours, and some limited travel throughout Nova Scotia may be required.
We celebrate diversity and are committed to creating an inclusive environment for all employees. We are
committed to providing a positive, collaborative working environment, and support a healthy work-life balance,
a hybrid work model and flexible work hours.

Salary Range: $50,000-60,000

APPLICATION PROCESS
Send your application materials by October 11 to [email protected] (please send resume and cover letter as
one document).
Please include a current resume and a cover letter clearly articulating your relevant knowledge and experience,
and why you are interested in the position. We want to learn about you! Recruitment for this position will continue until the role is filled, and we hope that will be as soon as possible.

Due to the anticipated volume of applications, we will only be contacting shortlisted candidates. We greatly appreciate your interest in the work of he Nature Trust!