Title : Senior Manager-Digital Advertising

Employee Working Location : Remote (Canada)

Employment Status : Permanent Full-time

Salary Band : $73,631 - $107,378 / year

The Canadian Red Cross (CRC) - an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada's Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will :

Responsibility 1: Lead and manage all paid digital advertising for fundraising

• Manage all media buys and strategies to deliver the budget for one-time and monthly donations, as well as non-financial objectives such as lead generation.
• Grow revenue and drive traffic to Canadian Red Cross web properties through evergreen, campaign-specific tactics and emergency appeals.
• Develop strategies to optimize campaigns across Google, Bing, Meta, TikTok, LinkedIn and others. Manage key vendor relationships and provide strategic direction and oversight.
• Manage all in-house paid campaign activities including campaign planning, implementation and optimization.

Responsibility 2 : Automation, Innovation and Lead Generation

• Leverage HubSpot ads tool to build automated workflows for ads in collaboration with the Marketing Automation Specialist and ensure email, SMS and ads are working effectively together to drive results.
• Collaborate with the Monthly Giving team on Lead Generation Campaigns leveraging multiple channels to grow our online monthly donor base.
• Champion innovation for donor acquisition, bringing forward innovations for digital marketing for consideration and be the conduit for the team to bring innovations forward.
• Produce the Business Case to get buy-in on innovations in consultation with the digital team.

Responsibility 3 : Leadership, Analytics and Reporting

• Attend in-person leadership meetings bi-annually, develop presentations and businesses cases as needed and support the Director-Digital Marketing with innovation and growth opportunities.
• Assist in collecting, analyzing, and interpreting data from digital marketing campaigns and websites.
• Use tools such as GA4, HubSpot and Fundraise Up to measure and report on KPIs.
• Collaborate with marketing and other teams to optimize digital campaigns and improve website user experience based on analytics.

What we are looking for :

• A university degree or equivalent in marketing, communications, or related field.
• 6 years + of experience in paid digital advertising, analytics, CRO and SEO.
• 5-7 years proven hands-on experience with Google Ads, Meta Ads, Social Platforms, SEO, GA4 and internet lead generation.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience developing and managing paid search campaigns and budgets in collaborating with agencies.
• Excellent communication and interpersonal skills.
• Ability to create executive reports and communicate the trends and analytics.
• Strong background in managing large media budgets and ad campaigns including social and display ads across various platforms, with a proven track record of successful campaigns.
• Experience reviewing and maintaining code deployments via a tag management solution such as Google Tag Manager.
• Experience with fundraising tools, marketing automation and HubSpot considered a strong asset.

Working Conditions :

• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

#RegularRecruitment

Salary Band:
$73,631 - $107,378