Marketing and Communications Manager
Advantage St. John's
St. John's, NL
Reference #NH18407

Are you ready to help shape the narrative of a dynamic new economic development agency?

Do you thrive on crafting compelling stories, building strong brands, and leading impactful communications?

At Advantage St. John's, you'll play a pivotal role in shaping the narrative and brand of an innovative agency that's further defining economic development in St. John's. This position is perfect for a creative, strategic thinker who thrives in a dynamic environment and is excited about the opportunity to lead marketing efforts and brand initiatives from the ground up.

Advantage St. John's Inc. is the newly established economic development agency serving the City of St. John's, Town of Conception Bay South, and Town of Paradise. The agency's mission is to drive economic growth by amplifying investment, talent attraction, and business attraction to Newfoundland and Labrador's capital region. Positioned as a key player in the region's economic landscape, Advantage St. John's is committed to fostering collaboration, transparency, and diversity while supporting a wide range of industries including marine technology, renewable energy, and technology innovation.

Meridia Recruitment is excited to partner with Advantage St. John's in the search for a Marketing and Communications Manager who will be instrumental in crafting and amplifying the agency's brand. You will spearhead the agency's brand development, manage stakeholder engagement, and lead marketing campaigns that enhance Advantage St. John's visibility and influence within the region and beyond.

What You'll Be Doing:

Marketing and Communications Strategy:

• Develop and execute comprehensive marketing and communication plans that align with the agency's mission and strategic goals.
• Create and oversee content for various platforms, ensuring it effectively communicates the agency's messages and highlights the region's strengths.
• Manage media relations, engage with industry partners, and utilize digital and traditional channels to enhance the agency's public profile.

Brand Development and Management:

• Lead the brand refresh initiative, ensuring a cohesive and compelling brand presence across all platforms and materials.
• Collaborate with local marketing agencies and internal teams to maintain brand consistency and effectively represent Advantage St. John's.

Stakeholder Engagement:

• Build and maintain strong relationships with municipalities, government entities, and other key stakeholders.
• Represent the agency at conferences, webinars, and other public engagements, sharing the agency's vision and achievements.

Event and Conference Marketing:

• Coordinate the marketing aspects of trade shows, conferences, and other events, including the creation of promotional materials and management of event logistics.
• Ensure the agency's participation at key events effectively supports its strategic objectives.

Content Creation:

• Draft engaging content for newsletters, social media posts, reports, and prepare speaking notes for public engagements.
• Oversee the creation of impactful presentations and promotional materials to support the agency's outreach efforts.

Who You Are:

• You have a bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• With at least five years in marketing and communications, you've honed your skills in brand management and strategic planning.
• You're proficient with digital marketing tools, content management systems, and analytics. Your exceptional organizational skills and creative problem-solving abilities are key strengths.
• Your excellent written and verbal communication skills shine through in your public speaking and interactions with diverse stakeholders.
• You excel in a startup environment, adapt well to change, and are prepared to travel nationally and internationally as needed.

Why You'll Love It There:

• Transparent Environment: Work in a place where open communication and transparency are prioritized. Your ideas and contributions are valued, with a clear view of their impact.
• Collaborative Culture: Thrive in a pioneering environment where teamwork and mutual support are central. The open-space office fosters a spirit of collaboration as the agency embarks on transformative projects.
• Commitment to DEI: Join a team dedicated to diversity, equity, and inclusion, ensuring a supportive and respectful workplace for all.
• Work-Life Balance: Enjoy a flexible work environment that supports a healthy balance between your professional and personal life.

If you're eager to be part of a transformative initiative and contribute to a growing agency, Advantage St. John's welcomes your application to join their journey toward creating a thriving and prosperous future.
To express interest in this opportunity, apply here https://meridiarecruitment.ca/Career/18407. To learn more, contact Krista Power at [email protected] or Caroline McDonald at [email protected]. If you require accommodation to participate in the recruitment process, please let us know.

Meridia Recruitment connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.

To learn more about Meridia Recruitment, our job opportunities, and career advice, we invite you to explore our website: www.meridiarecruitment.ca. For information on opportunities with our parent company, KBRS, visit www.kbrs.ca.