Marketing Coordinator
Fermé
Red Shores is a dynamic and high-paced entertainment facility featuring Gaming, Racing, and Dining. As part of Atlantic Lottery Corporation, all profits earned by Red Shores Charlottetown and Summerside go towards our shareholders, the four Atlantic Provinces. Guest excellence and a strong brand focus is at the core of our 250+ employees.
Reporting to the Marketing Manager, the Marketing Coordinator executes the day-to-day functions within the Marketing department to ensure smooth operations and service delivery to other departments. As such, teamwork and collaboration will be key attributes of success in the role.
Working closely with the Marketing and Sales team, this multi-faceted position requires the ability to be both customer focused and technically inclined. In conjunction with, and under the direction of the Marketing Manager, the Coordinator will participate in the execution of RS customer-facing initiatives, promotions and events. The Coordinator will develop subject matter expertise in the administration of Red Shores' website and social media properties.
• Work closely with Red Shores departments and team members to execute marketing initiatives.
• Assist with communication and coordination - develop timelines, prepare communication documents, Social Responsibility Assessments and rules & regulations.
• Responsible to order, manage inventory, and store marketing and reward club's material, as well as marketing assets (physical & logical).
• As directed, participate in delivery of RS events (i.e. Signature Races, Promotional & Special Events).
• Administer the Red Shores website, working with departments to ensure ALL content is accurate and up to date.
• Administer Red Shores social media properties (current & future), providing input on content, management, and strategy.
• Ensure the complementary and redemption vouchers are being issued in accordance with the specified internal control guidelines.
• Always maintain general awareness of gaming operations, complying with security policies and procedures in order to secure corporate assets.
• Assist with Casino Rewards Club program reporting and the development of the data management program that focuses on marketing.
• Work closely with the Marketing Manager to ensure effective execution of all marketing, advertising, promotional and new product plans.
• Additional or different responsibilities/duties, which are consistent with the position summary, may be assigned at the discretion of Marketing leadership.
• Fosters and promotes integrity, teamwork, collaboration and excellence in guest experience.
• Incorporate and operationalize AL's Responsible Gambling values, principles and practices into all relevant facets of their business unit and interactions.
• Be aware of AL's social responsibility values, in order to position and build upon the image and relevance of AL and Red Shores.
• Establish and maintain effective contacts with appropriate members of the business, social community, and other organizations, in order to build on AL's/Red Shores' relevance.
• One to Two years' experience in related field.
• Solid Customer Service practices (proven & theory).
• Team orientated as integration is a key component to this position.
• Strong organizational, interpersonal, analytical and communication skills.
• Working knowledge of computer software applications.
• Ability to quickly assess situations and solve problems.
• Degree or equivalent with business, marketing or communication background preferred.
• Ability to motivate others, build consensus and resolve interpersonal challenges.
• Bilingualism is an asset.
