Director of Ecommerce (14 Month Contract, Maternity Leave)
JENNY BIRD is a leading jewelry and lifestyle brand known for its lightweight, statement jewlery. We are on a mission to uplift and inspire through thoughtful creation. As a fast moving business with direct-to-consumer, wholesale, and major department store channels, we keep customer experience at the core. We value our partnerships and are committed to strengthening our relationships with boutiques and major retailers. Inspired by our customers, we consciously strategize how we can exceed our five star shopping experience.
The Opportunity:
We are looking for a The Director of Ecommerce to join our team for a 14 month, Maternity Leave contract. As the Director of Ecommerce you will own and drive the ecommerce strategy. Reporting to the Chief Brand Officer and working closely with cross-functional teams, you will develop and implement innovative yet conscious ecommerce strategies, ensuring alignment with the brand and business goals. You will both manage a team and roll up your sleeves, to deliver engaging user and customer experiences that increase conversion and grow ecommerce revenue. You are results-driven and keen to make a big impact in an ever-evolving environment with limitless possibilities and creativity at the forefront.

Key responsibilities of the role include, but are not limited to:

• Plan and drive forward the ecommerce department plan and all projects resulting in revenue growth
• Identify, develop and execute on initiatives that contribute to short- and long-term growth of online sales channels, including website and mobile app
• Evaluate the conversion funnel and continuously monitor KPIs to identify optimization needs and deploy a test and learn strategy, experimenting with new tools and tactics to improve performance
• Lead and develop the ecommerce team including full-time direct reports and part-time contractors handling site and app management, merchandising, UX/UI design, development, SEO, analytics and compliance
• Collaborate with department leads and cross-functional teams to ensure alignment across ecommerce and broader business initiatives, and product and marketing support
• Work closely with the creative services team and copy team on the creation of engaging content that contributes to digital brand storytelling, elevates the online shopping experience and drives conversion
• Manage the ecommerce team budget and ensure alignment with strategic pillars and key business initiatives
• Manage existing partner relationships and source new partners that support the ecommerce strategy and drive user engagement and revenue, including partners for AI, A/B testing and mobile app
• Evaluate and improve team and organizational processes that increase efficiency and are set up to scale

What we are looking for:

• 5 to 7 years of experience managing D2C ecommerce
• A bachelor's degree or other relevant experience
• Strong organizational and project management skills
• Extensive experience working in Shopify Plus and with Shopify applications and integrations
• Demonstrated experience in analyzing market trends, competition and identifying new growth opportunities
• A deep understanding of technology that enables ecommerce operations (ex. ERP, 3PL, WMS). Experience with NetSuite is a bonus.
• Natural leadership abilities to build trust and work effectively within a highly collaborative environment
• Interest in and understanding of the broader digital landscape, with creative ideas about how to establish JENNY BIRD as a leader, and a drive to experiment and execute on ideas
• Proven ability to work well under pressure and adapt quickly to change

The Interview Process:

• Phone screening
• In person interview
• Peer In Person interviews
• Interview a member of the Sr. Leadership team

Perks at JENNY BIRD:

• 3 weeks vacation + 3 float days + Summer Fridays (we close the office early at 1 pm)
• Perks on JENNY BIRD products!

Location:

• We have flexible working arrangements for the team. Currently, our team is working remotely 2-3 days a week and are required to be in the office the other days
• Our office is located at The East Room at 507 King Street East

JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individual's race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.

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