Marketing and Communication Manager | Equine Register Canada

Help Shape the Future of Canada's Equine Industry

About Us

Equine Register Canada Limited is expanding its presence as part of a global leader in equine traceability and protection. Our digital solutions support national biosecurity, disease surveillance, animal welfare, and disaster response efforts across the equine industry.

We're on a mission to protect horses of all kinds—from competitive show jumpers to beloved family companions. Through innovative technology, we're creating safer systems for every equine and the people who care for them. We currently provide solutions for G7 nations and international partners.

The Opportunity

As our Marketing and Communication Manager, you will lead our Canadian marketing initiatives during an exciting growth phase. You will develop strategies that connect our digital solutions with the diverse needs of the Canadian equine community.

What You'll Do

• Lead Brand Development: Create and execute our marketing strategy across Canada, with support for US operations
• Drive Digital Engagement: Manage social media, website content, and digital campaigns that resonate with horse owners, breeders, and industry professionals
• Create Compelling Content: Develop materials that clearly communicate how our solutions benefit equines and their caretakers
• Build Strategic Partnerships: Identify and cultivate relationships within the equine industry to expand our reach
• Implement Innovative Approaches: Use gamification, behavioral insights, and targeted messaging to encourage platform adoption
• Respond to Industry Needs: Develop both planned campaigns and responsive communications during emergencies or industry developments
• Measure and Optimize: Track marketing performance and adapt strategies based on data-driven insights

What You Bring

• Bachelor's degree in marketing or equivalent experience
• 5+ years of marketing management experience
• Strong digital marketing capabilities across multiple channels
• Experience with both B2C and B2B marketing strategies
• Excellent project management and communication skills
• Strategic thinking and analytical problem-solving abilities
• Understanding of performance metrics and budget management
• Knowledge of or interest in the Canadian equine industry (highly valued)

Work Environment

• Working in a hybrid office environment
• Opportunity to work with both Canadian and global colleagues
• Would be of benefit to speak and write French
• Ability to work across international time zones
• Ability to travel domestically and internationally

Why Join Us

This role offers the chance to apply your marketing expertise to meaningful work that directly improves animal welfare and industry safety. You'll help build awareness of essential services while working with a passionate team dedicated to making a difference in the equine world.

Company DescriptionEquine Register (Canada) Limited (ERC) is a subsidiary of Vivaria Global Holdings Limited (VGHL). The brand of Equine Register is recognized as world-leading in the field of national and international equine whole-herd traceability. Our work supports national biosecurity, disease surveillance and control, welfare, border security and frictionless movements, food-chain security, crime reduction, behavioural pattern recognition, scenario planning, resource planning and targeting, natural disaster recovery, national policy, and technical advice and compliance.
Our mission is to drive demonstrable, measurable good that saves and improves the lives of animals and people. We help everyone connected with equines play their part in keeping their own animals safe which in turn protects the national herd.
We believe that every horse matters, whether it is an Olympic champion, a happy hacker, a child's pony, a donkey in a rescue centre, or even a semi-feral pony living in a forest. Our digital services aim to support the welfare and well-being of all equines and make it easier for those who are responsible and care for horses to record and get access to information.
We are committed to ensure that the services we provide support and exceed our client's expectations and that our clients are advocates of our services to others who have yet to engage with us.
A need for a national traceability and identification platform has been identified in Canada to support the equine industry, equine owners, keepers, breeders and competitors. We are currently in the process of building our team in ERC to deliver these services for and with the Canadian equine sector to keep Canadian equines safe.Company DescriptionEquine Register (Canada) Limited (ERC) is a subsidiary of Vivaria Global Holdings Limited (VGHL). The brand of Equine Register is recognized as world-leading in the field of national and international equine whole-herd traceability. Our work supports national biosecurity, disease surveillance and control, welfare, border security and frictionless movements, food-chain security, crime reduction, behavioural pattern recognition, scenario planning, resource planning and targeting, natural disaster recovery, national policy, and technical advice and compliance.Our mission is to drive demonstrable, measurable good that saves and improves the lives of animals and people. We help everyone connected with equines play their part in keeping their own animals safe which in turn protects the national herd. We believe that every horse matters, whether it is an Olympic champion, a happy hacker, a child's pony, a donkey in a rescue centre, or even a semi-feral pony living in a forest. Our digital services aim to support the welfare and well-being of all equines and make it easier for those who are responsible and care for horses to record and get access to information. We are committed to ensure that the services we provide support and exceed our client's expectations and that our clients are advocates of our services to others who have yet to engage with us. A need for a national traceability and identification platform has been identified in Canada to support the equine industry, equine owners, keepers, breeders and competitors. We are currently in the process of building our team in ERC to deliver these services for and with the Canadian equine sector to keep Canadian equines safe.