Senior Integrated Marketing Manager
Our client, a rapidly expanding global fintech platform, is seeking a Senior Integrated Marketing Manager to lead high-impact user acquisition efforts in Canada.
Location: Toronto, ON (North York)
Work Type: 4-5 days / week in-office
This role involves leading end-to-end marketing campaigns with a focus on data-driven strategy, user acquisition, and brand awareness in the Canadian market. The ideal candidate brings deep marketing expertise, strong collaboration skills across global teams, and a passion for working in dynamic, fast-paced environments. You must have past experience in banking or online brokerage to be considered for this role.
Key responsibilities

• Plan and execute omni-channel marketing campaigns (digital, influencer, branding, in-app)
• Collaborate with global and headquarters teams to align strategic goals and share insights
• Analyze Canadian market trends to inform campaign strategies and positioning
• Monitor key metrics like CAC, ROI, and conversion rates to optimize campaign performance
• Act as the marketing subject matter expert for local consumer behaviour and industry trends

Requirements

• 10+ years of marketing experience, with a focus on large-scale user acquisition
• Background in financial services or fintech preferred; startup experience is a plus
• Strong knowledge of Canadian market and consumer trends in financial services
• Excellent analytical and data interpretation skills
• Comfortable working across time zones and in high-growth, entrepreneurial settings