If you are looking to join one of Canada's fastest-growing companies, goeasy is the place for you! Certified as a Great Place to Work®, recognized as Canada's Most Admired Corporate Cultures, the GTA's Top 100 Employers, one of Canada's Top 50 Fintech's and North America's Most Engaged Workplaces - we want the best and brightest to join our team!

We are in search of for a Marketing Manager for our Lendcare subsidiary. As the Marketing Manager, you will report directly to the Director of Marketing and play a pivotal role in developing and executing strategies that enhance our customer experience and drive our direct-to-consumer efforts. With a keen understanding of both online and offline marketing, you will be instrumental in mapping the customer journey, identifying opportunities for improvement, and leading impactful campaigns that grow brand awareness, acquisition, and engagement.

Responsibilities

• Develop and lead the customer experience strategy, including the creation and ongoing refinement of comprehensive customer journey maps.
• Own and execute the direct-to-consumer marketing plan, driving growth, retention, and engagement.
• Lead the planning, execution, and optimization of digital marketing campaigns, including paid search, paid social, email, and display advertising.
• Identify meaningful customer insights through data analysis and translate them into actionable strategies.
• Collaborate with internal teams (Sales, Product, Customer Service, and more) to align marketing efforts with business goals.
• Manage online and offline campaign development, including print, events, promotions, and direct mail.
• Ensure consistency in brand voice, message, and experience across all touchpoints.
• Oversee performance reporting and campaign analytics, providing insights and recommendations for continuous improvement.
• Manage vendors and external agencies to support campaign execution and media buying.
• Maintain oversight of project timelines and budgets, ensuring all initiatives are delivered on time and within scope.

Requirements:

• 5+ years of experience in marketing, with a strong background in both digital and traditional marketing.
• Proven experience managing digital platforms such as Google Ads, Facebook Business Manager, and CRM/email marketing tools.
• A deep understanding of customer journey mapping and customer experience strategies.
• Excellent problem-solving abilities, with a proactive mindset and a track record of driving results.
• High attention to detail and exceptional organizational skills, with the ability to manage multiple projects simultaneously.
• Strong collaboration and communication skills, with the ability to work effectively across departments.
• Knowledge of the financial services industry is a significant asset.
• A data-driven approach, with the ability to synthesize insights and pivot strategies accordingly.
• A positive, open-minded attitude with the drive to continuously learn and grow.
• Fulltime, permanent availability to work in our Pickering, ON office

This role is a great opportunity to take your marketing career to the next level while shaping the customer journey and brand experience at LendCare. If you're a creative, strategic, and execution-focused marketing leader, we want to hear from you. Apply now and join our growing, purpose-driven team.

About Us:

We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to merchants in the powersports, automotive, retail, home improvement, and health sectors.

LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 10,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $10 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.

Why join us:

Diversity, Inclusion, and Equal Opportunity Employment"

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information: All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.