BRAND: Laline Canada

POSITION: Digital Marketing & Ecommerce Manager

WHO ARE WE? Fox Group (10,000+ employees globally) a leading, fast growing retailor and partner of choice to several well-known retail banners in Israel, Europe, and Canada. In Canada, we currently operate Mango, Laline and Fox Home. Nike is also part of the Fox Group Canada and is operated by Retailors. It is a wonderful time to join our Group with our continued growth and expansion opportunities. We will be sure to turn your retail job into your dream career.

ABOUT LALINE: Body Cosmetics. Soul Care. Laline began its journey in 1999 with one small boutique, founded by two female entrepreneurs, who dreamed about holistically connecting the body and soul through beauty care. Today, it brings its wholesome magic and unparalleled quality for all senses to thousands of people through 180+ stores worldwide.

Our Vision

Dont believe in perfection. Believe in perfect moments.

Little pleasures create great moments.

Happiness is not a goal; it is a state of mind.

Your body is the temple of your spirit.

Be yourself. Its the perfect way to be unique.

The best way to cheer yourself up, is to cheer someone else.

The greatest pleasures are the ones you create for yourself.

THE TASK: You will be responsible for the overall digital commerce strategy and execution for Laline Canada. Your mission is to make Laline.ca the digital flagship by making it the most desirable place for consumers to discover, learn and shop Lalines products.

Key to success will be the ability to balance data-driven strategic thinking with pragmatic operational decision-making, with expertise in leveraging technology to support business goals.

JOB DESCRIPTION:

Ecommerce Site Development & Management

Create and lead the end-to-end e-commerce strategy for Laline Canada, ensuring alignment with brand vision, growth objectives, and customer needs

Oversee website development and improvements, in partnership with Laline global, and with third-party partners where applicable to deliver optimal customer experiences

Prioritize ongoing development / enhancements - enabling new features and capabilities

Manage the digital roadmap including support requirements, planning, and budget

Execution of campaign launches, new product launches, and general site maintenance

All site merchandising, content refreshes, and product catalogue, navigation system etc.

Technical SEO management and maintenance.

Production Support: overall health and stability of the site including site-speed, mobile performance, Accessibility/AODA compliance, Data/GDPR/CASL compliance etc.

Inventory management and fulfillment processes with Operations & 3PL team

Manage setup and support for live activations for point of sale (POS).

Performance Optimization of the site performance KPI's: Traffic, Add To Cart, Engagement, Conversion Rate, Revenue KPIs

Digital Marketing

Build and manage the digital activation plan for owned D2C platforms with a clear understanding of our customers omni-channel experience

Create plans to meet sales targets and manage expenses accordingly

Build and execute CRM strategies to grow the database, enhance customer retention, engagement, and loyalty.

Owned & Paid Media: Own and manage traffic across all digital channels

Manage end-to-end execution of all paid media campaigns, including strategy development, briefing, performance analysis, and optimization for all platforms (Search, META, Tik Tok, YouTube etc). This includes oversight on budget allocation and spending by campaign and platform

Maintain and manage the affiliate marketing performance with affiliate publishers

Act as the primary liaison between the media agency and the internal teams

Leverage data-driven insights to inform segmentation, personalization, and lifecycle marketing initiatives

Provide detailed performance reporting and analytics for campaigns on a daily, weekly, monthly basis

Work collaboratively with the creative team for asset requests and creative needs

REQUIRED SKILLS / EXPERIENCE:

Proven experience in managing an e-commerce website with hands-on troubleshooting capabilities.

Strong understanding of UX/UI, merchandising, and online conversion strategies.

Expertise in SEO, social media marketing, and digital advertising.

Familiarity with CMS platforms, payment systems, and return management processes.

Data-driven mindset with the ability to analyze metrics and optimize performance.

Excellent project management and problem-solving skills.

Ability to work independently and collaboratively in a fast-paced environment.

Ability to partner with others. Strong communication & intrapersonal skills

Ability to work well with a variety of levels and functions within the organization

Entrepreneurial spirit, growth mindset, and hands-on approach.

Fox Group is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities. We will accommodate applicants needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.

We thank all applicants for your interest in this exciting opportunity, however, only qualified applicants will be contacted