Role Overview: The Content Strategist at Valorx will be a key member of the marketing team, playing a critical role in shaping and executing our content strategy. This position combines strategic planning with hands-on execution to develop compelling, high-quality content that aligns with our brand, drives engagement, and supports business goals. The ideal candidate is a self-starter who thrives in a fast-paced environment, has a knack for storytelling, and is adept at collaborating with cross-functional teams.
Key Responsibilities:
- Develop and own the comprehensive content strategy that supports marketing objectives and enhances the Valorx brand.
- Define target audience personas and align content strategies to meet their needs and preferences.
- Create a wide range of content types, including blogs, guides, case studies, website copy, video scripts, email campaigns, and social media posts.
- Partner with the web team to ensure website content is optimized for both UX and SEO.
- Maintain a consistent brand voice and tone across all content.
- Manage content calendars, ensuring timely delivery of projects.
- Oversee the review and approval process for content to ensure quality and alignment with brand standards.
- Leverage analytics tools to track content performance and optimize strategies.
- Work closely with the product team to develop technical content that showcases the value and capabilities of Valorx solutions.
- Partner with sales to create enablement materials, including pitch decks, one-pagers, and FAQs.
- Collaborate with customer success to produce content such as testimonials, success stories, and user guides.
- Coordinate with external agencies, freelancers, and designers as needed to scale content production.
Who You Are:
- A strategic thinker with a roll-up-your-sleeves attitude, capable of both planning and executing initiatives.
- A skilled writer and storyteller with a keen eye for detail.
- An excellent communicator who can effectively collaborate across multiple teams.
- Results-oriented with the ability to manage multiple projects simultaneously and meet deadlines.
- Bachelor's degree in marketing, communications, journalism, or a related field.
- 5+ years of experience in content strategy, content marketing, or a similar role, preferably in B2B technology or SaaS.
- Exceptional writing and editing skills with a portfolio of relevant work.
- Experience with SEO best practices and content optimization tools.
- Proficiency in content management systems (CMS), such as WordPress.
- Familiarity with marketing automation tools (e.g., Marketo) is a plus.
- Experience with tools like Google Analytics and Google Tag Manager.
- Be part of a forward-thinking team at the forefront of the Salesforce ecosystem.
- Collaborate with talented professionals across product, sales, and customer success teams.
- Contribute to a culture that values innovation, accountability, and teamwork.
- Enjoy opportunities for professional growth and development.
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