WHY WE'RE HERE:

Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park, charged with developing and executing on creative solutions to help our Shareholders increase revenue through sustainable visitation.

WHY YOURE HERE:

Reporting to the Director of Destination Development, the Destination Development Manager is responsible for leading the business planning, performance tracking, research, and reporting aspects of Tourism Jaspers events and initiatives. The Destination Development Manager will oversee several projects related to the betterment and development of Jasper as a destination and will work with numerous community stakeholders, industry partners, and tourism clients.This role includes reporting and budgetary accountabilities and will work closely with the Director of Destination Development to ensure Tourism Jaspers strategic plans are fully executed.

YOUR VALUES = OUR VALUES:

Inspire:You inspire because youre so passionate about what you do. You live and breathe inspiration, whether it is inspiring a potential visitor to visit, a teammate to see how they contribute, or a Shareholder or partner to see your creative vision.

Respect:You promote respect in the organization through your dedication to making the digital world an easier one for us to navigate. You are highly respected by the team and our Shareholders because of your relentless pursuit of seamless online delivery.

Collaborate:You embody the spirit of collaboration through your belief that bringing offline and online together achieves success. You continuously collaborate with Shareholders and partners to create the most effective strategies for all parties involved.

Accountable:Accountability is ingrained in you. You love to measure everything you do and being results-driven, you have no problem being held accountable for all the great work you do.

Integrity:You show your high level of integrity by being a trusted teammate and partner. Your collaborative nature makes it easy for you to embrace the concept of integrity by always striving to do the right thing, even when no one is looking.

THIS IS YOUR ROLE:

As the Destination Development Manager you will be responsible for:

EVENTS COORDINATION (40% of your time)

• Support the administration and production of Jasper's Signature Events (Jasper in January, Jasper Pride Festival, Taste of Spring and Dark Sky Festival, etc.).
• Work directly with third-party event production companies (Foundry Events, Jasper Event Management) to ensure Tourism Jasper's objectives are being met in this function.
• Participate in scheduled, regular update meetings with event contractors and manage reporting and budgeting files related to projects.
• Lead and facilitate Tourism Jasper assistance for Supported Events, including Mountain Malanka, Jasper Pond Hockey Tournament, Jasper Half-Marathon, Jasper Grand Fondo, Mural Festival, Jasper Hockey Days, Female Hockey Day, etc.
• Ensure effective internal communication with other Tourism Jasper working groups to drive event delivery critical paths, support event awareness and collateral development and distribution.
• Liaise with stakeholders to understand and adjust to opportunities and challenges related to event engagement. Provide recommendations based on feedback received from stakeholders.
• Analyze, quantify and report on the economic impact of events.

DESTINATION INITIATIVES (40% of your time)

• Work in partnership with the Director of Destination Development to implement the Destination Stewardship Plan.
• Engage and collaborate with the Municipality of Jasper on key community initiatives that support tourism growth.
• Work in partnership with Parks Canada on strategic tourism product development initiatives.
• Collaborate and support provincial industry partners in strategic initiatives that drive tourism and travel.
• Supporting a more sustainable and responsible tourism industry in Jasper. Ensuring Jasper remains a top destination while reducing its environmental impact. Working with GreenStep, stakeholders and shareholders.
• Implement and manage a robust Equity, Diversity, and Inclusion programs for the destination, and support businesses with Rainbow Registered Accreditation Program.
• Lead Jaspers International Dark Sky designation and compliance program inclusive of program development linked to retaining the Dark Sky accreditation.
• Support and manage Indigenous Relations & Reconciliation programs
• Collaborate and engage with stakeholders on industry best practices for engagement, training, and adoption where needed.
• Other duties as required.

VIBRANCY AND ANIMATION (20% of your time)

• Lead destination vibrancy initiatives such as wayfinding signage, light installation projects, placemaking investments, and visitor experience planning.
• Creation, management and deployment of a robust Destination Animation program to bring event brands to life and support event-related programs.
• Develop business engagement opportunities and activations that support owned and supported events

YOURE ARMED WITH:

• Post-secondary education in tourism, communications, business, or a related field.
• 5+ years of experience in project management, hospitality, or tourism with management responsibilities.
• Exceptional communication skills, both written and verbal.
• Excellent problem-diagnosis and creative problem-solving skills.
• Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets.Along with exceptional attention to detail.
• Ability to manage multiple projects with differing levels of responsibility.
• Proficiency with Microsoft Office Suite, project management software, analytics software and other digital tools.

IT WOULD BE EXTRA AWESOME IF YOU:

• Proven ability to complete projects according to outlined scope, budget, and timeline.
• Ability to translate raw data and research into applicable insights and communicate such to various stakeholders.
• Solid understanding of marketing, communications, analytics, and research methodology.
• Agile and able to handle complexity in a diverse, multidisciplinary organization and industry.
• A collaborative spirit with enthusiasm for working with interdisciplinary teams on a variety of projects in a fast-paced environment.

YOUR LIFE AT WORK:

• Youre happy to workin-officein a collaborative environment, where sometimes you have to jump in, regardless of the project
• Youre able to work 40 hours per week
• Youre able to help out after hours for special meetings or events
• Youre comfortable with some travel as required (in province)

JOIN OUR TEAM:

Please submit a cover letter and resume to the job posting. This posting will remain open until the successful candidate is found.

Tourism Jasper would like to thank all applicants, but only those selected for an interview will be contacted.