Job Title: Manger, Content
Reports to: VP, Class Action Communications

Job type: Full-time, Permanent
Location: Remote

Class Action Advisory and Communications

The Class Action Advisory and Communications team provides trauma-informed, culturally safe communications and community support programs to help Class Members understand and engage with approved Settlements, including Sixties Scoop, Federal Indian Day Schools, Indian Residential Day Scholars, First Nations Drinking Water and the First Nations Child and Family Services and Jordan's Principle.

We don't approach Notice as a box-ticking exercise; it's a sacred duty and must be driven by historical awareness, cultural humility, and the primacy of human dignity.

We understand that these processes pose challenges for those impacted, including the unavoidable trauma of having to surface painful memories.

By putting Class Members at the core of our work, our aim is to infuse the settlement and claims process with humanity and empathy, providing one-on-one support and resources at every step of the process.

Our services include project management, strategic planning, notice development and implementation, marketing, paid and earned media, creative, digital and social media, issues management and media relations, outreach, in-community and virtual claims support, and measurement and evaluation.

About the Role

Reporting to the VP, Class Action Communications, the Manager, Content is responsible for developing and maintaining content related to the First Nations Child and Family Services and Jordan's Principle Settlement, as well as other settlements and Castlemain initiatives as needed. The Manager, Content also supports media and social media monitoring, analysis, and reporting, proactively identifies issues and opportunities, and recommends and implements integrated solutions. This role collaborates closely with the Claims Helper communications team to develop and implement content that supports Class Members.

Key Responsibilities

• Work collaboratively with colleagues across Communications and the Claims Helper Program, as well as across the organization.

• Create content to support communication strategies and manage issues, including content briefs, web content, QAs, key messages, fact sheets, video scripts, etc.

• Develop quality work products under time constraints and often without advance notice in crisis situations.

• Support reputational issues management with strategies and tactics to support campaigns, address misinformation and respond to current and emerging issues.

• Monitor news, social media and feedback from Claims Helpers to identify opportunities to expand or enhance content offerings.

• Support the team in developing crisis communications plans, updating the risk register and issue management framework.

• Keep up to date on industry trends, insights, topics, and best practices and assist in the development and implementation of social media playbooks and guides as required.

• Incorporate cultural sensitivity and trauma informed approaches into all planning and execution, acknowledging and respecting the diverse traditions and values of First Nations communities.

• Other duties as assigned.

Qualifications & Skills

Must have 

• 5-7+ years' experience in communications, public relations, or community relations professions.

• A degree or diploma in communications, public relations, marketing, business communications, journalism or equivalent education and experience.

• Exceptional written and verbal communicator with a strong understanding of culturally appropriate and trauma-informed language.

• Experience developing content and executing through multi-platform approach

• Experience executing communication strategies and developing supporting materials, such as messaging, PowerPoints, web content, social posts, and more.

• Experience with media and social media monitoring and performance measurement to identify trends, issues, and opportunities.

• Excellent organizational and project management capabilities.

Good to have 

• Familiarity with regulated or legal environments.

• Intranet and website experience

• Experience working with First Nations leaders, governing entities, communities, and service organizations.

• Ability to read, write, and speak French.

Competencies 

• Self-motivated, proactive, flexible, organized, and detail oriented.

• Excellent at problem-solving and critical thinking with an aptitude for identifying potential challenges and proactively suggesting solutions.

• Ability to thrive under pressure and be adaptable while providing clear guidance to cross-functional teams.

Understands the complexities of Indigenous communities and the long-lasting impacts of colonization with a strong personal commitment to reconciliation.

• Empathetic listener and quick analytical thinker who can respond accurately to concerns of Indigenous partners and communities; able to use tact and diplomacy in sensitive situations.

• Capable of meeting tight deadlines and executing projects in a fast-paced, often pressured environment.

• Can work both independently and as part of a team with minimal supervision.

Unique Requirements

• Experience writing in line with a unique style guide.

• Experience with media monitoring tools, such as Meltwater.

• Experience with social media management software, such as Hootsuite, Meltwater Engage, or other social listening tools.

Salary Range: $ 75,000 to $85,000 per annum

Commitment to Equity

Castlemain is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients. We encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and people from other historically marginalized communities.

Castlemain is committed to providing employment accommodation under the Human Rights Code and the Accessibility Disabilities Act provincially by providing employment accommodations. If you are a job applicant with a disability, Castlemain will make every effort to accommodate you throughout the recruitment process. Please inform us if you require any accommodation, and we will work with you to meet your needs.

Join us in making an impact through meaningful and inclusive recruitment practices!

Application Process

Qualified candidates are invited to submit their resume and cover letter outlining their relevant experience and commitment to diversity, equity, and inclusion. We encourage applications from Indigenous candidates and individuals with lived experience working within Indigenous communities.

Application Deadline: Open until filled