Description

ServiceOntario is seeking a web analytics consultant to support Customer Experience platform project and setting up its Google Analytics (GA4) Implementation and Management

• Lead the implementation and configuration of GA4, ensuring accurate data tracking and reporting.
• Define custom events, user properties, and dimensions to capture relevant user interactions.
• Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys
• Provide real-time and scheduled reporting for key performance indicators (KPIs)
• Analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
• Generate actionable insights to guide business decisions and improve application performance.
• Work with product, and development teams to ensure analytics align with business objectives.
• Present findings and explain GA4 data to non-technical stakeholders.
• Train internal teams on using GA4 reports and dashboards.
• Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
• Create dashboards that enable program areas to self-serve their analytics data.
• Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.
• Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
• Collaborate with development teams to ensure accurate data collection through tagging and debugging.
• Experience using the following tools:
  • Google Analytics 4 (must have)
  • MS Excel Proficiency (must have)
  • Universal Analytics (must have)
  • Looker reports and dashboard (must have)
  • PowerBI dashboard (must have)
  • SQL (good to have)

• Strong ability to analyze data for actionable insights to inform digital marketing, customer experience, and product strategies.
• Experience tracking user journeys, conversion funnels, and optimizing web performance.
• Adept at creating dashboards and automated reports for stakeholders to monitor KPIs.
• Working closely with product, and IT teams to align GA4 setups with business goals.
• Experience leveraging web analytics for SEO, SEM, and campaign effectiveness.
• Effectively communicate complex analytics concepts to non-technical stakeholders.
• Ability to create compelling narratives and visualizations to share findings.
• Active listening to understand stakeholders or team needs fully.
• Prioritize tasks effectively, manage time, and meet project deadlines.
• Adaptability to manage multiple clients or projects simultaneously.
• Ensure accuracy in data collection, reporting, and analysis.
• Proactively identify and rectify discrepancies or anomalies.

Experience and Skill Set Requirements

Technical Skills: 60%

• Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager).
• Proven experience migrating from Universal Analytics to GA4, including retaining historical data and ensuring reporting continuity.
• Skill in customizing GA4 reports, events, and parameters to meet unique business needs.
• Collaborate with business in defining information management needs and priorities and develop tracking information management for performance measures.
• Experience with integrating GA4 data into other platforms, such as Looker Studio, PowerBI for enhanced visualization.
• Strong ability to analyze data for actionable insights to inform customer experience, and product strategies.
• Universal Analytics, Google Analytics 4, Looker reports, and PowerBI (must have)
• MS Excel proficiency to analyze and visualize data (must have)
• Ability to identify web analytics gaps in the current ServiceOntario applications.
• Fast experience in reviewing and analyzing current web assets and web analytics reports.
• Proven experience in recommending best approach to track and optimize the customer experience in the current that meets business needs.
• Define custom events, user properties, and dimensions to capture relevant user interactions.
• Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders- reports tailored to specific business needs, such as user journeys
• Provide real-time and scheduled reporting for key performance indicators (KPIs)
• Analyzed data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.
• Generate actionable insights to guide business decisions and improve application performance.
• Work with product, and development teams to ensure analytics align with business objectives.
• Present findings and explain GA4 data to non-technical stakeholders.
• Train internal teams on using GA4 reports and dashboards.
• Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis
• Create dashboards that enable program areas to self-serve their analytics data.
• Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.
• Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.
• Collaborate with development teams to ensure accurate data collection through tagging and debugging.

Communication Skills 30%

• Effectively communicate complex analytics concepts to non-technical stakeholders.
• Ability to create compelling narratives and visualizations to share findings.
• Active listening to understand stakeholders or team needs fully.
• Ensure accuracy in data collection, reporting, and analysis.
• Proactively identify and rectify discrepancies or anomalies.
• Work seamlessly with development, and business teams to align goals.
• Foster productive relationships with cross-functional stakeholders.

Project Management 10%

• Prioritize tasks effectively, manage time, and meet project deadlines.
• Adaptability to manage multiple clients or projects simultaneously.

Must Haves:

• Universal Analytics, Google Analytics 4, Looker reports, and PowerBI
• MS Excel proficiency to analyze and visualize data
• Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager)