Job Title: Junior Marketing Content Creator

About BioConnect:
BioConnect is a leading provider of biometric access control and identity verification solutions, focused on delivering secure access to data infrastructure. We offer cutting-edge technology to help organizations safeguard their most valuable assets.

Position Overview:
We are looking for a creative and driven Junior Marketing Content Creator with a strong focus on video production to join our marketing team. In this role, you will be responsible for creating high-quality video content for our YouTube channel, as well as producing graphics, visuals, whitepapers, case studies, social media posts, and digital ads. Your primary focus will be on developing engaging and impactful video content that showcases BioConnects solutions, driving brand awareness and engagement.

You will also have the opportunity to contribute to broader marketing activities, including content strategy, lead generation efforts, and overall brand messaging.

Key Responsibilities:

• Video Content Creation:Develop and produce high-quality video content for BioConnects YouTube channel, including product demos, customer testimonials, educational videos, and promotional content. Ensure videos are aligned with our marketing goals and drive engagement.
• Video Editing & Production:Edit, refine, and enhance video content to ensure a polished and professional final product. This includes adding graphics, voiceovers, and music as necessary.
• Social Media Content:Create short-form video & visuals for social media platforms to increase engagement and promote YouTube videos.
• Content Creation:Develop compelling content for other channels, including website, email campaigns, and digital ads. This includes creating graphics, social media posts, whitepapers, case studies, and more.
• Digital Advertising:Support the creation of digital ad campaigns (e.g., Google Ads, LinkedIn) with video and graphic content to increase brand awareness and lead generation.
• Content Strategy Support:Assist in the development and execution of content marketing strategies by researching trends, competitor activities, and customer needs. Help identify key content themes and topics that align with BioConnects marketing goals and target audience.
• Lead Generation and Nurturing:Support the creation of lead magnets (e.g., ebooks, checklists, whitepapers) and content that fuels lead generation and nurturing activities. Help maintain and update landing pages and forms to improve conversion rates.
• Event Support:Assist in creating promotional materials for virtual and in-person events (e.g., webinars, conferences). Help with event promotion, including content creation for emails, landing pages, and social media.
• Collaboration with Sales and Product Teams:Work closely with the sales team to create content that supports sales efforts, such as sales enablement materials, presentations, and case studies. Collaborate with the product team to ensure content reflects the latest product features and innovations.
• Content Calendar Management:Help manage and maintain a content calendar to ensure timely delivery of content aligned with campaigns, product launches, and industry events.

Qualifications:

• Strong passion for video production and marketing content creation.
• Experience in video editing and production (e.g., Adobe Premiere Pro, Final Cut Pro) and proficiency with graphic design tools (e.g., Adobe Creative Suite + Canva).
• Ability to create compelling, high-quality video content for YouTube and other digital platforms.
• Strong written and verbal communication skills.
• Detail-oriented and able to handle multiple projects simultaneously.
• Bachelors degree or equivalent experience in Marketing, Communications, or a related field is preferred, but not required.

Why Join BioConnect:
At BioConnect, youll have the opportunity to work at the forefront of biometric security and access technology. Youll be empowered to create engaging video content that showcases our products and solutions, driving both brand awareness and customer engagement. As part of our marketing team, you will make a direct impact on the growth and success of our marketing efforts.