About Peter Mielzynski Agencies LTD PMA and the Mission

PMA Canadas Mission is to become Canadas Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as Agents for Growth focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day, we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Teamwork: Share and communicate knowledge and skills with others, can recognize others best practices and apply them to daily activities. Actively involved in the overall business and teams activities

Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.

Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.

Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.

Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA

About the Marketing Manager Role - Jgermeister

The Marketing Manager role delivers on the 5YP growth ambition by building strategy and plans that maximize long term brand value, consumer fame and customer engagement. The position develops the Long Term equity and value of one of PMA Canadas largest contributors to the business and one of the worlds iconic brands. This role successfully drives to meet the Near Term Commercial Targets by Market through channel and commercial strategy and execution. This role delivers on the growth ambition by building strategy and plans that maximize long-term brand value, consumer fame and customer engagement. Prioritize and set direction and optimize financial ROI in the relevant channels and customers to lead local teams to plan and execute best in class campaigns and activations. Support the On Premise Activation team with coaching and mentorship to build a high-performing consumer centric team that focus on bringing the brand to life.

Key Deliverables

• Annual Commercial Results: Brand Variant Consumer Sales Values, Volume & Share Targets by Market
• Annual financial results: based on brand-owner ambition, by channel Volume targets, pricing / value targets, A&P budget management
• Brand Advocacy: Marketing team, OP Activation and Sales Team Brand Championship
• Brand Plans: Consumer Centric Annual Brand Plans | Commercial Planning & Rolling Six Quarter Activity Grids support
• Direct to Consumer Programme: Development & Implementation of Digital Media, PR, Influencer | Enthusiast Engagement Activities
• Commercial Tools Delivery: Customer Selling Stories, On & Off Premise QDVPPA Items, On & Off Premise Selling Aids
• Off Premise Program: Development & Implementation of Year-over-Year Value Accelerating Activity Plans
• Price positioning Agenda: Implementation of Near Term Price Targets | Greater than Market Longer Term Value Growth
• Consumer Sales Forecasts | Activity Investment Forecast in support of the Annual Budget and LE Submissions
• Collaborate with US and PMA supply team to ensure inventory management to maximize return
• Budget Control: Management & Reconciliation of Brand Advertising, Promotion & Customer Discounts Investment Spends
• Other duties as required.

Core Competencies

1. Results Orientation: Hold an External Lens | Outcome NOT Activity Focused | Measure Results | Deliver Targets
2. Strategic Awareness: Big Picture View | Balance Near & Long Term | Lateral Thinking | Link Activity to Imperatives
3. Consumer Centricity: Target Consumer Understanding | Insight Application Overcome Consideration Barriers
4. Commercial Acumen: Versed in MES | Understand BTL Levers | Effective Product Launches | Overcome Conversion Barriers
5. Interpersonal Effectiveness: Effective Timely & Relevant 2 Way Communication | Persuasive | Stakeholder Engagement
6. Judgment & Decision Making: Growth Mindset | Take Intelligent Risks | Learn from Outcomes | Risk Mitigation Actions

Qualifications

• Post-secondary, college degree preferably with sales or marketing emphasis.
• Minimum 10 Years Experience in Consumer Brand Management
• Previous Canadian CPG Industry Experience
• Canadian Beverage Alcohol Industry knowledge and experience
• Category Knowledge: Working Knowledge & Understanding of Rival Brands (Product Variants & Marketing Activations)
• Strong verbal and written communication skills.
• Passionate and keenly interested in the beverage alcohol industry.
• High energy and results oriented.
• Understanding of Marketing Disciplines and their respective Intended Impact on Consumer Behaviour & Attitudes
• Advanced knowledge of Canadian Advertising Regulations & Standards
• Whisky Expertise History, Distillation & Production, Brand Heritages
• Agency Partner Management Principles
• Computer Literacy: Microsoft Office Software (Excel, Power Point, Word, Outlook)
• Aware of personal impact and takes genuine interest in his or her contribution to PMA operational effectiveness and culture.
• A Demonstrable Existing Network of Relevant Lifestyle | Industry Influencers & Enthusiasts
• A valid passport

Physical Demands

• Position is mostly sedentary and requires use of computer.
• Weekend and evening work may be required

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner