As the Director of Marketing and Communications, you will develop, lead and implement initiatives that position and promote Southpointe Academy as a leading independent school of choice for teachers and families. You bring a strong vision, a successful track record in brand marketing and an effective, collaborative leadership style to elevate the profile of Southpointe.

About Southpointe Academy

Celebrating its 25th anniversary, Southpointe Academy is a vibrant, innovative private K-12 school in Tsawwassen, BC. It is an International Baccalaureate (IB) Continuum World School that offers its students and families a caring, community-centered environment.

Driven by its core values of kindness, integrity, perseverance, respect and responsibility, Southpointe aims to develop young people of character who will make a positive difference in the world. With a growing student population and new state-of-the-art building project, it's an exciting time to join the leadership team and usher in a new season for the school.

About the role

This is a full-time leadership position that requires working 5 days a week at Southpointe Academy's campus in Tsawwassen, BC. Key responsibilities include:

• Developing, leading and implementing new ideas to elevate the school's profile and brand.
• Expanding Southpointe's brand awareness through various print and digital media channels, both paid and organic.
• Advising on and implementing marketing and communications campaigns in collaboration with and support of Admissions, Advancement, Alumni Relations, Human Resources and Education programs and initiatives.
• Leading a website refresh to improve user journeys.
• Identifying and implementing new opportunities to support internal brand advocacy and generate referrals from the school's current parent community.
• Creating and overseeing the development of all digital communications (e.g. social media, digital signage, email newsletters, etc.).
• Creating content that supports new teacher recruitment both locally and internationally.
• Leading, coaching and mentoring one direct report.
• Engaging, vetting and overseeing external contractors and consultants for various projects.
• Acting as the internal brand steward and advisor to ensure that all public-facing initiatives and content are highly professional and align with the brand.
• Curating stories that embody the school's values and inspire Southpointe's core audiences.
• Overseeing the creation of key printed materials (e.g. yearbook, posters, annual reports, etc.), ensuring the content and images positively reflect the school and its values.

The annual salary range is $115,000 - $125,000 plus a generous vacation and benefits package, which includes 5 weeks' vacation, a subsidized hot lunch program, professional development opportunities across North America, and an RRSP matching program.

About you

• 7+ years of related marketing and communications experience.
• Bachelor's or master's degree in marketing, communications, or related discipline.
• Professional or personal experience in education or working with children, especially with independent schools, is an asset.
• Proven track record of successful brand marketing and communications initiatives.
• Strong leadership, influence and collaboration skills, built from experience working in a fast-paced cross-functional environment.
• A visionary, innovative thinker who can confidently pitch and proactively implement new ideas.
• An eye for design and deep understanding of appealing brands from messaging, marketing and aesthetic perspectives.
• Proven ability to thrive working in a fast-paced environment with multiple stakeholders.
• Proactive, able to take initiative and self-manages at a high level.
• Strong verbal and written communication skills.
• A positive, growth mindset.
• Demonstrated understanding of diversity and the importance of an inclusive community.
• Professionalism and discretion in handling sensitive/confidential matters and in representing an employer publicly and privately in all domains.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.

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