We are seeking a talented and driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and a proven track record in developing and executing successful online marketing campaigns. You will work closely with cross-functional teams to enhance our online presence, improve our brand awareness, and drive traffic to our website.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, PPC, email marketing, social media, and content marketing.
• Analyse digital marketing metrics to measure the success of campaigns and make data-driven decisions for optimisation.
• Conduct market research to identify trends and insights, allowing for the development of tailored marketing strategies.
• Create engaging content for various digital platforms, including blog posts, social media updates, and marketing emails.
• Collaborate with designers and developers to create and improve the website user experience.
• Manage social media accounts, including content creation, scheduling, and community engagement.
• Stay up-to-date with the latest digital marketing trends and tools to ensure our strategies are innovative and effective.
• Assist in creating reports and presentations to communicate campaign performance and recommendations to key stakeholders.

Qualifications:

• 2+ years of experience in digital marketing, with a focus on analytics, SEO, PPC, and social media marketing.
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush, Hootsuite).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent verbal and written communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Familiarity with HTML, CSS, or other web development skills is a plus.
• Strong organisational skills and the ability to manage multiple projects simultaneously