dbrand -
10 emplois
Mississauga, ON
DescriptionThe Role
We'd like you to conduct an experiment. Log on to Twitter. Search "dbrand marketing." Open a new tab. Search "[your company's name] marketing." Compare and contrast the results.
Chances are, you've observed a discrepancy. You can chalk it up to our brand promise: It's not a product. It's a culture.™ This isn't an empty catchphrase, it's core to everything we do.
Whether we're sending our customers boxes full of glitter, roasting them on social media, or filming them getting our logo tattooed on their leg, we're in the business of selling a brand experience first, and (excellent) products second. In return, we receive irrational devotion from our cult-like fanbase. That, and their money. We won't lie: it's a pretty sweet deal.
How do we get away with it? It's a simple formula, really: we start with a crack team of creatives at the top of our game. Next, we align around a mission: to create compelling experiences out of commodity products. Moving in unison, we leverage optimized workflows and asynchronous project management tools to eat through projects which would otherwise take 5x the resources to get over the line.
Believe us when we say there's no limit we won't push. Selling single sheets of the world's most expensive toilet paper during a pandemic-level shortage? Child's play. Publicly dunking on PETA after they tried cancelling us over real leather skins? Been there, done that. Commercializing empty cardboard boxes for Boxing Day… then moving through 20,000 units in six hours? Easiest money we've ever made.
When we say we're looking for an experienced, creative, forward thinking individual who will continue to push us, our fans, and our lawyers to the absolute limit, it's not a joke. It's a threat.
Right now, we're on the hunt for a Creative Director. Someone who can harness our unbridled creative energies and use it to elevate dbrand even higher. We hate to break it to you, but you're probably not that someone. If you agree, save us all some time and close this tab. If, on the other hand, you'd like to prove us wrong... well, keep reading.
The Environment
Still here? Excellent.
At dbrand, we've found a recipe to satisfy what our customers hunger for: a never ending stream of authentic engagement, mediums through which we are genuinely accessible, commitment to delivering compelling experiences, and - of course - world-class products. Don't take our word for it - go join our Discord, tweet @dbrand, or shitpost something in our subreddit. If we don't get to you first, one of our die-hard enthusiasts will.
Surrounded by a diverse team that lives and breathes dbrand, the Creative Director is responsible for maintaining our impossibly high standard of creative output. Whether they're managing product campaigns or creative personnel, all roads lead to a single destination: thrilling and engaging our devoted audience. From initial ideation right up to the final launch of a product or campaign, the Creative Director brings order to the chaos of creation.
So, what's in it for you? Putting aside the comp, you'll find a common peculiarity among all our staff: we truly care about the future we're working towards and we're aligned on how our mission moves us in that direction.
“Every company I've ever worked for says that” thinks the applicant.
Fair enough. Remind us what the company vision was for the last job you had? What was the future they were working towards? What was your purpose in the organization? What mission did your role serve? If you have the answers - excellent. You'll fit right in. On the other hand, you're coming up empty, don't worry. We'll be glad to fill you in.
Subverting expectations, thrilling a passionate audience, and disregarding conventional wisdom - these are the tools of the trade. While utilizing those tools is its own reward, seeing the results on a global scale is something else entirely. At dbrand, you have the opportunity to create once-in-a-lifetime brand experiences for consumers and deploy campaigns that reach the corners of the internet. If you're someone who's sharp, committed, and excited about our mission, to say you'd thrive here would be an understatement.
Before you can get the opportunity to lead a passionate, dynamic team and help us evolve the cult, you'll need to prove yourself. Let's see if you've got what it takes…
The Characteristics
The Responsibilities & Qualifications In order to make a positive impact as part of our team, your focus in this role will be to:
The Moment of Truth Sounds like a lot of responsibility? It is. Don't worry: in addition to fair compensation we also offer health, dental, vision, and profit sharing benefits. We're located a few minutes west of Pearson Airport.
Still think you have what it takes to lead dbrand's cutting-edge Creative Team
To be perfectly honest, we doubt it.
That said, our company was built on the idea that every assumption can be proven wrong. Your move.
We'd like you to conduct an experiment. Log on to Twitter. Search "dbrand marketing." Open a new tab. Search "[your company's name] marketing." Compare and contrast the results.
Chances are, you've observed a discrepancy. You can chalk it up to our brand promise: It's not a product. It's a culture.™ This isn't an empty catchphrase, it's core to everything we do.
Whether we're sending our customers boxes full of glitter, roasting them on social media, or filming them getting our logo tattooed on their leg, we're in the business of selling a brand experience first, and (excellent) products second. In return, we receive irrational devotion from our cult-like fanbase. That, and their money. We won't lie: it's a pretty sweet deal.
How do we get away with it? It's a simple formula, really: we start with a crack team of creatives at the top of our game. Next, we align around a mission: to create compelling experiences out of commodity products. Moving in unison, we leverage optimized workflows and asynchronous project management tools to eat through projects which would otherwise take 5x the resources to get over the line.
Believe us when we say there's no limit we won't push. Selling single sheets of the world's most expensive toilet paper during a pandemic-level shortage? Child's play. Publicly dunking on PETA after they tried cancelling us over real leather skins? Been there, done that. Commercializing empty cardboard boxes for Boxing Day… then moving through 20,000 units in six hours? Easiest money we've ever made.
When we say we're looking for an experienced, creative, forward thinking individual who will continue to push us, our fans, and our lawyers to the absolute limit, it's not a joke. It's a threat.
Right now, we're on the hunt for a Creative Director. Someone who can harness our unbridled creative energies and use it to elevate dbrand even higher. We hate to break it to you, but you're probably not that someone. If you agree, save us all some time and close this tab. If, on the other hand, you'd like to prove us wrong... well, keep reading.
The Environment
Still here? Excellent.
At dbrand, we've found a recipe to satisfy what our customers hunger for: a never ending stream of authentic engagement, mediums through which we are genuinely accessible, commitment to delivering compelling experiences, and - of course - world-class products. Don't take our word for it - go join our Discord, tweet @dbrand, or shitpost something in our subreddit. If we don't get to you first, one of our die-hard enthusiasts will.
Surrounded by a diverse team that lives and breathes dbrand, the Creative Director is responsible for maintaining our impossibly high standard of creative output. Whether they're managing product campaigns or creative personnel, all roads lead to a single destination: thrilling and engaging our devoted audience. From initial ideation right up to the final launch of a product or campaign, the Creative Director brings order to the chaos of creation.
So, what's in it for you? Putting aside the comp, you'll find a common peculiarity among all our staff: we truly care about the future we're working towards and we're aligned on how our mission moves us in that direction.
“Every company I've ever worked for says that” thinks the applicant.
Fair enough. Remind us what the company vision was for the last job you had? What was the future they were working towards? What was your purpose in the organization? What mission did your role serve? If you have the answers - excellent. You'll fit right in. On the other hand, you're coming up empty, don't worry. We'll be glad to fill you in.
Subverting expectations, thrilling a passionate audience, and disregarding conventional wisdom - these are the tools of the trade. While utilizing those tools is its own reward, seeing the results on a global scale is something else entirely. At dbrand, you have the opportunity to create once-in-a-lifetime brand experiences for consumers and deploy campaigns that reach the corners of the internet. If you're someone who's sharp, committed, and excited about our mission, to say you'd thrive here would be an understatement.
Before you can get the opportunity to lead a passionate, dynamic team and help us evolve the cult, you'll need to prove yourself. Let's see if you've got what it takes…
The Characteristics
- Agile: You're nimble. You're adaptable. You thrive in an environment where priorities can change in an instant.
- Analytical: Your decisions are driven by data. You continue to master all the tools necessary to surface insights.
- Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your coworkers as much as those of your CEO.
- Curious: You're eager to learn new concepts and master new skills. There's no weapon that's useless in your arsenal.
- Disciplined: You intrinsically understand the stability, structure, and mastery which results from making small sacrifices in the present for a better future.
- Enthusiastic: You exhibit a contagious passion for creative concepts.
- Innovative: You develop new approaches to solve complex problems.
- Perfectionist: Understanding that perfection is the enemy of finished, you plan ahead to ensure that even the smallest detail is on our roadmap.
- Persistent: You've never failed. You've only experienced speed bumps on your path to success.
- Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight.
The Responsibilities & Qualifications In order to make a positive impact as part of our team, your focus in this role will be to:
- Strengthen and scale dbrand's internal, full-suite Creative Team, marrying business strategy with creative vision.
- Focus on scalable customer acquisition strategies, deploying budgets and building creative team infrastructure to multiply conversions on fully developed and stocked best-in-class products.
- Inspire innovative work that translates complex concepts into clear and compelling product campaigns.
- Own the creative process, from concept through to delivery.
- Manage creative / design resource allocation and spend to satisfy many internal and external directives running in parallel.
- Maintain and improve tools, systems, and processes to improve efficiency while maintaining creative freedom and agility.
- Facilitate both individual and team development within the Creative department, not limited to training, 1:1s, performance management, professional growth planning, and collaborative meeting structures.
- Implement departmental KPIs that align with company values, ensuring creative performance is measurable.
- A degree, diploma, or a wealth of experience in Branding and Creative Marketing.
- Five years experience driving creative strategy for a modern, digital-first brand or agency.
- An entrepreneurial mindset, and the ability to create a shared vision, inspire collaboration, and drive change with momentum.
- Proven track record of scaling creative teams, coaching and mentorship in a high-performance fast-growth environment.
- An intimate understanding of modern design, copy, and web best practices / guidelines that can be used to coach the current team and other contributors throughout the company.
- The ability to balance the creative process with business priorities.
- Impeccable spelling and grammar - you're a strong, confident, and exacting writer.
- A robust leadership style - you have exceptional verbal communication skills.
- The agility to quickly shift focus to new priorities and fast-paced conditions.
- Advanced computer skills, not limited to G Suite, Adobe Suite, PM tools.
- Extremely detail-oriented, self-sufficient, resourceful, organized, and proactive.
- The instinct to help teammates thrive and the openness to learn from past experiences.
- Commitment to long-term growth and learning opportunities.
- Insights and engagement with the current state of mobile technology.
The Moment of Truth Sounds like a lot of responsibility? It is. Don't worry: in addition to fair compensation we also offer health, dental, vision, and profit sharing benefits. We're located a few minutes west of Pearson Airport.
Still think you have what it takes to lead dbrand's cutting-edge Creative Team
To be perfectly honest, we doubt it.
That said, our company was built on the idea that every assumption can be proven wrong. Your move.
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