Senior Marketing Specialist
Location: 85 Morrow Road, Barrie, Ontario
Employment Type: Permanent | Full-Time
Who We Are
Albarrie Canada Limited is a leading Canadian company specializing in designing and manufacturing innovative nonwoven technical fabrics that solve industrial and environmental issues. With a rich history spanning several decades, we have consistently delivered high-quality products and services to a diverse range of industries. Our commitment to sustainability and cutting-edge technology has made us a trusted partner in the industrial sector.
At Albarrie Canada Limited, we take pride in our dedication to environmental responsibility and safety. We prioritize the well-being of our employees, customers, and the communities in which we operate. Our team embodies a spirit of collaboration, and we believe that every member has the potential to contribute to our ongoing success.
POSITION OVERVIEW:
We are looking for a Senior Marketing Specialist with a strong background in creating technical marketing content for industrial products. This role requires a skilled communicator who can transform complex technical details into compelling, customer-focused materials targeting civil, mechanical, electrical, and process engineers, as well as maintenance and production managers and construction professionals. You will be responsible for driving content strategy and execution that supports our highly technical product line, ensuring alignment with business objectives and industry standards.
RESPONSIBILITIES:

• Technical Content Creation: Develop detailed, accurate marketing materials such as brochures, whitepapers, case studies, technical blogs, and datasheets to appeal to technical audiences.
• Product Marketing: Collaborate with engineering, R&D, and sales teams to gain a deep understanding of products and translate features into customer benefits.
• Campaign Execution: Plan and implement multi-channel marketing campaigns, including digital, email, and traditional media, to promote technical products and services.
• Market Insights: Research and analyze industry trends, competitor offerings, and customer needs to inform marketing strategies.
• Visual Content Development: Work with design tools (e.g., Adobe Creative Suite) to create or oversee the production of visuals that support technical content.
• Cross-Functional Collaboration: Partner with technical teams to ensure content accuracy and alignment with product specifications and engineering standards.
• SEO and Digital Optimization: Optimize technical content for search engines and digital platforms to maximize reach and impact.
• Customer Focus: Tailor content to address the specific pain points and priorities of engineers, maintenance teams, and construction professionals.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Engineering, Communications, or a related field.
• 5+ years of experience in technical marketing for industrial, engineering, or construction sectors.
• Demonstrated ability to write and edit highly technical content for diverse audiences.
• Proficiency with tools like Adobe Creative Suite, marketing automation platforms, and content management systems.
• Strong understanding of B2B marketing strategies and technical sales processes.
• Excellent research, communication, and project management skills.
• Familiarity with civil, mechanical, electrical, and process engineering concepts is a strong asset.

Why join Albarrie?
At Albarrie Canada Limited, we are dedicated to enriching the lives of our employees in various ways:

• Professional Growth and Development: Take advantage of our continuing education reimbursement, and cross-training opportunities.
• Health and Benefits Program: We provide health and dental benefits for you and your family, as well as a health and wellness reimbursement program encouraging employees to achieve and maintain a healthy lifestyle.
• Comprehensive Retirement Program: Secure your future with our retirement savings plan with matching contributions.
• Additional Perks and Benefits: Enjoy paid time off, referral and recognition programs, and opportunities to engage in community initiatives and social events throughout the year.

Diversity and Inclusion: We are committed to creating an inclusive work environment where all employees are valued, included, and empowered to excel. We welcome applications from all candidates and provide accommodations for people with disabilities throughout the application process.
Learn more about Albarrie Canada Limited and the rewarding career opportunities we offer at Albarrie Career Opportunities | Albarrie. Join us in shaping the future of industrial solutions and making a positive impact on our world.

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