DATE: October 24, 2024
LOCATION: Toronto, ON – Marketing and Communications
COMPENSATION: $53,630 – 65,589 annually prorated

LOFT Community Services is a unique and dynamic charitable organization that supports people living with complicated issues such as mental and physical health challenges, substance use challenges, poverty and homelessness. Serving approximately 19,633 annually and providing 1,861 units of supportive housing last year, LOFT is one of Ontario's largest mental health service providers of its kind. LOFT is also recognized as a Nonprofit Employer of Choice™ Award (NEOC) recipient.
To help fulfill its mission, LOFT is hiring a Digital Marketing Coordinator.
Job Summary
To support activities that help strengthen the LOFT brand, grow and engage various audiences, and connect donors through all digital channels.
What You Will Do

• Content
  • Collaborate with the Marketing & Communications team to develop digital content that aligns with all corporate marketing materials. Tailor content to ensure that it is compelling and emotive to leveraging engagement and proper consent is followed to ensure privacy compliance
• Social Media
  • Update and maintain all LOFT social channels, following the establish calendar, ensuring timely execution to promote LOFT and support fundraising
  • Post/traffic messages through multiple simultaneous networks, maintaining a high quality of postings along with high post frequency to optimize engagement of various social media audiences
  • c. Provide front line response to inquiries and requests across all channels and trafficking them to the appropriate departments. Monitor and coordinate responses to public and private messages
• Email
  • Support the team with the delivery of automated and scheduled external email messages, and track results. Proofread as needed
  • Maintain and edit email templates
• Website
  • Update and maintain the website, build landing pages for campaigns, events, and other needs.
  • Support task related to front-end of organization's CRM system (RE NXT, Luminate Online), creating external facing forms, templates, and documenting processes.
  • Monitor the functionality of the website, plug-in's, donation pages are functioning as planned
  • Perform website maintenance and test new donation pages
• Visual & Story Assets
  • Support the production of visual assets (images and videos) as needed using Adobe Illustrator or Premier Pro, InDesign, or Photoshop
  • Coordinate organization's photo and video libraries which includes organizing, tagging, and serving as the resource for photo asset needs and requests. Ensure partners use assets correctly
  • Coordinate organization's story bank which includes organizing, tagging, and serving as the resource for story asset needs and requests. Ensure partners use assets correctly
• Analysis
  • Use data and analytics to track and monitor website, email, and social media traffic and optimize campaigns based on best-performing strategies on a monthly basis. Provide recommendations within established timelines
  • Develop and maintain dashboards including digital indicators of engagement and growth for website, social media and fundraising
• Other duties as assigned to support the success of the Development & Communications team

What You Bring:
Must Haves

• Post-secondary diploma/degree in marketing, digital communications or related discipline
• A minimum of 2 years related working experience in a similar capacity
• Proven experience with email marketing platforms and social media channels (includes writing, scheduling, automating and analyzing)
• Experience working with The Raiser's Edge, NXT and/or Luminate Online is preferred
• Experience of WordPress is required
• Understanding of cultural competency and anti-oppression framework
• LOFT Community Services Job Description
• Reflective of a multi-barriered group, as serviced by the program, a strong asset
• Key Skills and Competencies:
• A passion for the mission of LOFT Community Services.
• Strong HTML and CSS skills required
• Excellent work ethic, organizational skills and attention to detail
• Strong written and verbal communications skills delivered with tact and diplomacy
• Ability to work under pressure and meet multiple deadlines
• Ability to work both independently and as part of a team Work Environment:

Work Environment

• Combination of walking and sitting for a long period of time. Ability to use office equipment and computers.
• Must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Ability to work at a desk, conference table or in meetings of various configurations.

What We Offer

• A comprehensive compensation and benefits package, including medical, dental, vision, life insurance, and long-term disability
• Defined Benefits Pensions Plan
• 24/7 Employee Assistance Program
• E-learning program available all year round
• Starting vacation time above minimum standard,
• Additional paid personal and paid sick days
• Professional development budget available to help you nurture and shape your career
• Corporate Gym membership rate with GoodLife Fitness
• Access to Perkopolis, a comprehensive corporate discount program
• Access to unlimited DEI trainings through partnership Canadian Centre for Diversity and Inclusion
• Tuition reimbursement program
• Maternity-leave top up program

Our Commitment to Diversity and Inclusion
LOFT Community Services is a values-driven organization with a deep belief that each person has the ability to grow and change. We value compassion, collaboration, and community delivered with dignity, innovation, and excellence. LOFT's vision is that together, we can all live successfully in our community. Our client population reflects Ontario's diverse community and it is LOFT's goal to build a workforce who also reflects that diversity. LOFT believes there are many ways to develop skills and build experience and expertise. So even if you don't “tick all the boxes” but think you'd thrive in this role, you are encouraged to apply.
Note: A satisfactory vulnerable sector check (VSC) is also required.
CLOSING DATE: November 7, 2024

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LOFT Community Services is committed to fostering an inclusive and accessible environment and dedicated to building a workforce that reflects the diversity of the community in which we live and serve. LOFT is committed to making employment opportunities accessible in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Requested accommodation will be provided in all parts of the application and hiring process by contacting [email protected] or (416) 979-1994.

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