Job Title: Digital Marketing Manager

Department: Marketing

Location: Calgary, Alberta (On-Site)

Type: Permanent, Full-time

Hours: 40 Hours Per Week

Monday to Friday, 9:00 am – 5:00 pm

Classification: Mid-Senior Level

ABOUT US

ERP College is providing state-of-the-art vocational education and training to Canadians since 2005. Our specialized programs in Healthcare, Business, and Information Technology are empowering people to successfully achieve their dream careers. We offer our programs in Alberta and across Canada in on-ground and online settings.

ERP offers a diversified team and an inclusive work environment with a strong focus on work-life balance for its employees and agents. Our team is designed to serve ERP's uniquely diversified student and teacher demographics. We welcome people to work with us who are passionate about making a difference in people's lives, have a Can-Do attitude, and nurture openness to diversity.

POSITION SUMMARY

We are actively looking for a Digital Marketing Manager to join our Marketing Department. This role involves overseeing digital campaigns, analyzing performance metrics, and optimizing efforts to achieve the business goals and objectives. The Digital Marketing Manager will work closely with our marketing and admission teams under the supervision of the Campus Director and oversee our digital marketing operations.

RESPONSIBILITIES

The responsibilities of the Digital Marketing Manager are subject to change and additional duties may be assigned over time as the situations require. The duties and responsibilities include but are not limited to:

General Responsibilities:

• Provide guidance on how the organization's current and future activities and strategic priorities will impact digital marketing.
• Align existing digital marketing strategies, plans, and resources with other functions to support the organization's growth.
• Allocate human and technical resources, as well as budgets, based on the organization's goals and priorities.
• Manage and distribute student recruitment budget, analyze the ROI of digital marketing efforts, and prepare reports for senior management.
• Research the competitors and their digital marketing strategies, identify potential opportunities, and provide recommendations to actualize them.
• Stay updated with the developments in digital marketing technologies to ensure the competitiveness and efficiency of our digital marketing efforts.
• Assist and support employees in understanding their roles and actively contributing to the processes of attracting, converting, and retaining students through digital platforms.
• Collaborate with the conventional marketing team to ensure coherence in the overall marketing strategies of the organization.

Job Specific Responsibilities

• Plan and implement digital marketing strategies, including SEO/SEM, social media (Facebook, YouTube, Instagram, and Google Ads) marketing, email marketing, and display advertising campaigns.
• Manage digital marketing operations, including creating digital content, maintaining the website, managing social media accounts, and arranging online events.
• Ensure that marketing and communications efforts adhere to established timelines.
• Evaluate end-to-end customer experience across multiple channels and customer touchpoints, identify critical conversion and drop-off points, and optimize user funnels.
• Design, build, and maintain a strong social media presence for the organization to attract the right audience.
• Reviewing and optimizing the design and content of all online assets, including the company website and social media pages.
• Ensure the digital marketing efforts achieve the student enrolment targets and maintain the desired level of retention rate.
• Analyzing the results and effectiveness of all digital marketing campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

QUALIFICATIONS

• Bachelor's degree in Marketing or any other relevant discipline, preferably in digital marketing.
• 3-5 years of experience in a digital marketing role with demonstrated success.
• Functional knowledge of search engine optimization, email marketing, lead generation, and other digital marketing methods.
• Experienced in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Functional expertise in website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.), Google Adwords campaigns, HTML, CSS, and JavaScript.
• Functional expertise in working with CRM systems and their integration with the sales life cycle.

SKILLS

• Considerable experience working in the service sector, and experience working in the education sector is considered an asset.
• Ability to analyze and interpret sales, website, and social media statistics, complete tasks under pressure, and keep track of small details.
• Excellent interpersonal skills, with the ability to collaborate with other departments.
• A result-oriented, proactive, and data-driven personality with strong business acumen.
• Strong project management skills.
• Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform and motivate.
• Strong attention to detail with demonstrated leadership, organization and time management skills.
• Strong verbal and written communication with a high level of self-motivation, flexibility, and integrity.

BENEFITS

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site gym
• Paid time off
• Paid Vacation
• Vision care