Position Summary:
The Sony Market Specialist is involved in handling marketing and sales activities within a specific subpart of the organization, such as a region, country, or division. Responsibilities may also extend to managing business development, service and support functions. The main objective is to grow the Sony fan base across all consumer touchpoints, both online and in physical stores, while maximizing profits and driving growth through a data driven, customer-centric strategy. The Sony Market Specialist must have the willingness to take ownership in the business to learn, plan, implement and be flexible in order to succeed. This individual should have a strong passion for consumer electronics are key assets.

Position Duties:

• Build and maintain strong advocacy through relationships that enhance sell-through, market share, and customer experience at both shopfronts and online.
• Engage with partners, social media influencers, affiliate marketers, community forum members, and internal teams to foster brand loyalty.
• Utilize daily, weekly, and quarterly data analysis to inform decisions and drive business growth.
• Appy PDCA (Plan-Do-Check-Act) methods for effective selling and assisted selling strategies.
• Support store activities such as group and individual training sessions, presentations and customer success initiatives.
• Conduct digital activities, including one-on-one consultants, live streaming, script writing, on-camera presenting, and editing, to enhance customer engagement.
• Innovate and adapt strategies to align with Sony's business growth in the digital landscape
• Regularly commute between stores to maintain merchandising standards, ensure display functionality, and support reset activities.
• Optimize online and shopfront selections, locations, and conditions to drive sales results
• Collaborate with cross-functional teams to implement marketing campaigns that increase brand visibility and customer loyalty.
• Monitor competitor activities and market trends to identify opportunities for improvement and competitive advantage.

What we offer:

• Represent an international leader at the forefront of global innovation
• $53,000-$58,000 CAD annual salary range plus bonus potential up to $10,000 CAD
• Extended health, dental, vision and life insurance plans
• Paid training to certify you in Sony product knowledge
• Paid time off and paid holidays

Position Qualifications:

• Must reside in the Edmonton Alberta and surrounding area
• Minimum High School diploma or Bachelor's degree preferred
• Minimum 5-8 years work related experience in sales, marketing and client relations
• Team first approach
• Strong MS Office skills, specifically with Excel
• Experience with on-camera presentations, script writing, and video editing,
• Excellent communication and presentation skills with partners, influencers, and internal stakeholders to enhance advocacy and brand loyalty.
• Strong organizational skills and the ability to manage multiple tasks across various store locations.
• Understanding of merchandising standards, display functionality, and best practices for visual merchandising.
• Proficient in data analysis and the application of insights to inform strategic business decisions.
• Decision making will have major implications on the management and operation of the business.

Working Environment

• This position will be covering the Edmonton, AB Market
• Office and retail store environments.
• Home office space with high-speed internet connectivity is required.

Physical Requirements:

• Must be able to travel as needed locally by vehicle and/or nationally by plane.
• Must be able to rent a car.
• Must be able to use a computer, smartphone, and other standard office equipment
• Must be mobile and able to sit and/or stand for minimum four (4) hours
• Must be able to lift 30 lbs.

ActionLink is an Equal Opportunity Employer