About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada's Mission is to become Canada's Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth' focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Teamwork: Share and communicate knowledge and skills with others, can recognize other's best practices and apply them to daily activities. Actively involved in the overall business and team's activities

Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.

Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.

Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.

Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA.

About the Brand Activation Manager Role

• Supports the development of Shopper Marketing programs by leveraging brand and customer strategies, along with shopper insights, to create breakthrough programs that drive engagement
• Effectively manage projects from concept through to execution

Responsibilities:

• Build strong relationships with internal and external cross-functional teams to ensure seamless execution of shopper marketing initiatives.
• Influence and collaborate with sales and brand teams to ensure programs address key customer opportunities.
• Support the development of National Selling Tools
• Manage shopper programs through all stages from concept to execution
• Budget and Project Management
• Analysis of programs and post program evaluations

Qualifications:

• Post-secondary education in business or equivalent work experience
• Minimum 1-2 years shopper marketing, customer marketing or sales experience
• Previous CPG | Beverage Alcohol Industry Experience
• On Premise experience highly desirable
• Excellent communication skills and an ability to build relationships at multiple levels - internally and externally
• Strong project, time management, ability to effectively manage multiple projects simultaneously in a complex environment
• Attention to detail and organizational skills

Core Competencies:

• Relationship Building
• Project Management and Execution
• Analysis and Insights
• Attention to detail

Behavioural Competencies:

• Accountability
• Customer centricity
• Transparency
• Inspection of Expected results
• Ownership of the business
• No Blame Fixing

Physical Demands

• Position is mostly sedentary and requires use of computer.
• Some travel may be required.
• Some evening / weekend work may be required

Reports to: Shopper Marketing Manager

Location: Oakville Hybrid

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner