E-Commerce Manager

Our client is a prominent player in the realm of industrial tools and machinery, dedicated to serving the needs of professionals across various sectors. With a strong presence in both online and physical retail spaces, their commitment lies in delivering superior products and exceptional service to professionals and hobbyists alike.

About the Role:

We are in search of a seasoned E-commerce Manager to spearhead our client's online sales and digital marketing endeavors. The E-commerce Manager will play a pivotal role in devising and executing strategies to bolster online revenue, elevate user experience, and expand our e-commerce footprint. The ideal candidate will possess a deep understanding of premium woodworking tools and premium brands such as FESTOOL, FELDER, HAMMER, FORMAT 4, and MAYER.

Key Responsibilities:

- Attain and surpass sales targets for the e-commerce segment.

- Oversee day-to-day operations of our client's e-commerce platform, ensuring optimal user experience and driving sales on ultimatetools.ca.

- Identify and leverage cutting-edge technologies such as AI, SMS, chat, and Shopify and NetSuite extensions to enhance the e-commerce landscape.

- Supervise the design, development, and upkeep of the Shopify website, ensuring functionality and security.

- Ensure accurate representation of product information on the website.

- Monitor web analytics and internal data sources to assess performance metrics and identify areas for enhancement.

- Collaborate with marketing to devise and implement strategic roadmaps for traffic generation, encompassing SEO, PPC, and content marketing initiatives.

- Generate regular reports and analyses on key performance indicators, including conversion rates and ROI.

- Uphold the security and integrity of the e-commerce platform, safeguarding against cyber threats and technical glitches.

- Conduct A/B testing and other analytical techniques to optimize website performance and user experience.

- Manage online product catalog, pricing, and promotions to optimize sales and profitability.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 3-5 years of e-commerce management experience, particularly with Shopify or similar platforms, demonstrating a track record of driving online sales and revenue growth.

- Thorough comprehension of e-commerce principles, encompassing website design, user experience, and conversion optimization.

- Proficiency in web analytics tools such as Google Analytics.

- Strong leadership and time management skills.

- Exceptional analytical and problem-solving capabilities.

- Excellent communication and interpersonal aptitude.

- Ability to thrive in a dynamic environment.

- Experience with NetSuite is advantageous.

- Familiarity with omnichannel retail operations is preferred.

- Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce.

- Knowledge of web development technologies such as HTML, CSS, and JavaScript.

- Experience with email marketing automation tools.

Working Conditions:

- Regular office hours, onsite.

- Occasional travel may be required for industry events or meetings.

Benefits:

- Competitive compensation commensurate with performance.

- Opportunity to contribute to a growing business that values your multifaceted skills.

- Exposure to diverse operational and marketing functions within a small business setting.

Don't delay if you would like to learn more!