Pala Interactive is a full-service, real-money and social gaming technology provider and operator which caters to both B2B and B2C markets. Pala offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, they offer sports betting and casino games. In the US, they offer casino, bingo, and poker games.

Pala's strength is its relentless focus on high quality, high functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

THE POSITION

Pala Interactive Canada Inc. is looking for a Paid Search Specialist to join our marketing team. The ideal candidate will have a passion for paid search and possess strong analytical skills to drive successful campaigns.

Responsibilities:

• Develop and initiate in-house paid search as a as google search and App search campaigns. Also directing external agency on paid social campaigns.
• Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition.
• Manage A / B testing strategies to optimize campaigns and drive ROI
• Conduct thorough market research and competitor analysis to identify opportunities for acquisition.
• Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives.
• Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns

Requirements:

• 3+ years of experience in paid search, especially Google.
• Proven track record of creating and executing successful paid search campaigns.
• Excellent analytical skills, including experience with Google Analytics, A/B testing, and setting up tracking and data-driven decision making.
• Is a self-starter with strong project management skills and experience working with cross-functional teams.
• Excellent written and verbal communication skills.
• Passion for staying current with the latest digital marketing trends and technologies.
• Experience or interest in iGaming is a plus and managing monthly search budget over 100K

What We Offer:

• Competitive salary and benefits package.
• A dynamic and fast-paced work environment.
• Opportunities for career growth and advancement.
• A supportive team culture and opportunities to work on exciting and impactful projects.

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!

Benefits:

• Dental care
• Disability insurance
• Extended health care
• Life insurance
• Vision care
• Group RRSP
• Tuition reimbursement

Work Location: Hybrid at our North York, Ontario location.