ROLE OVERVIEW
Job Title: Marketing Manager
Job Type: Full-time permanent
Department: Marketing
Location: Calgary, AB
The Marketing Manager will play a crucial role in advancing the company's marketing efforts, supporting project pipelines, product marketing, and enhancing overall brand image. This position involves developing and managing a small but cohesive team and strategizing marketing plans to drive growth. The Marketing Manager will report to the Director of Corporate & External Affairs
KEY RESPONSIBILITIES
- Perform market research and competitive analysis to identify trends, understand customer needs and satisfaction, and uncover opportunities, integrating these insights into marketing approaches
- Develop and execute comprehensive marketing strategies to drive brand awareness, market positioning, and customer acquisition within target industries
- Develop and execute integrated marketing campaigns across various channels (digital, email, social media, events), leveraging data-driven insights and the latest trends
- Manage and successfully execute timelines and budgets for new marketing initiatives and product launches
- Collaborate across teams (business development, research and development, engineering) to ensure effective communication and alignment of marketing initiatives with the organization's goals
- Work with the leadership team to continue refining the company's brand identity, value proposition, and messaging to align with business objectives
- Work with outside partners and internal teams to create compelling marketing collateral (videos, brochures, presentations, etc.), website content, leadership bylines, case studies, and sales enablement tools
- Build and maintain relationships with external vendors and partners — including PR firms, design agencies, and marketing contractors—to enhance the company's reach and brand credibility
- Establish and monitor marketing KPIs and performance metrics, providing regular reports and actionable insights to the leadership team
QUALIFICATIONS
- Minimum 5 years of experience in product or growth marketing, with a preference for candidates who have worked in early-stage startups expanding into late growth-stage companies
- Proven track record of developing and executing successful marketing strategies that drive brand growth and generate sales qualified leads
- Proven leadership skills with the ability to develop a high-performance marketing team
- Experience in developing and executing integrated campaigns across digital and traditional channels, leveraging marketing automation tools and CRM systems (HubSpot or other)
- Preference for those who have worked in target industries (cement & concrete, carbon management, clean tech, or construction tech) and understand their unique marketing dynamics, customer pain points, and regulatory landscape
- Ability to convey complex technical topics in clear, compelling ways to both technical and non-technical audiences
- Intellectual curiosity and ability to quickly grasp complex scientific subjects
- Strategic mindset with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies
- Excellent writing skills
Willingness to travel: up to 25%
Language: English
Why Join Us?
- Opportunity to be at the forefront of the sustainability revolution, working on innovative solutions to combat climate change
- Collaborative and inclusive work culture that values creativity, diversity, and continuous learning
- Flexible remote work environment with a focus on work-life balance
- Competitive compensation package with a performance bonus, alongside opportunities for professional growth and development. Benefits and other perks include extended health benefits, paid vacation and sick leave, GRSP matching contributions, paid parental leave, bereavement time, life insurance, and stock options.
Carbon Upcycling Technologies Inc. is an equal opportunity employer and welcomes candidates from all backgrounds to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The right candidate for this role might not have every qualification listed in this job description. The right candidate might have skills that we haven't considered. If you think you'd make a great candidate for this position, please apply with your resume and let us know why. We look forward to hearing from you!