Work location:

City:

What you will do:

Reporting to Senior Manager, Lifecycle Marketing, you will lead the execution and optimization of our email, push notification, and in-app messaging programs. This role will be responsible for developing a unified customer engagement strategy that aligns with our loyalty objectives and business goals, ensuring a seamless and personalized customer experience.

This is a hybrid position (3 days in the office). Office location is 1303 Yonge Street, Toronto.

Responsibilities:

• Lead the end-to-end execution of email, push, and in-app campaigns, ensuring seamless strategy, creative development, deployment, and reporting.
• Oversee and manage the campaign calendar to optimize messaging cadence, prevent audience fatigue, and maximize impact across channels.
• Implement and refine segmentation strategies to ensure precise targeting for batch, triggered, and event-based campaigns.
• Build, test, and optimize templates within Adobe Experience Platform, leveraging dynamic content and scripting for enhanced personalization.
• Edit and troubleshoot HTML email templates to ensure mobile responsiveness and cross-client compatibility.
• Analyze and report on campaign performance, tracking engagement metrics and driving continuous improvement through A/B and multivariate testing.

Qualifications:

• Post-secondary education in a related field (Marketing, Digital Marketing, Project Management, or equivalent).
• Considerable experience in email, push, or lifecycle marketing, preferably in a data-driven environment.
• Proficiency in HTML for email, with hands-on experience editing and troubleshooting email templates.
• Experience managing cross-channel marketing campaigns, including email, push notifications, and in-app messaging.
• Knowledge of Adobe Experience Platform and a strong understanding of email marketing fundamentals, including segmentation, personalization, deliverability best practices, and compliance regulations (e.g., CASL).
• Familiarity with email marketing analytics tools (e.g., Adobe Analytics) to track performance, generate insights, and optimize campaigns.
• Understanding of push notification and in-app messaging best practices, including opt-in strategies, frequency capping, and personalization.

Inclusion & Diversity

Cineplex, its subsidiaries, and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverse workforce. We encourage and welcome applications from all intersectional walks of life. The collective sum of our individual differences, experiences, knowledge, innovation, self-expression, unique capabilities, and talent represents a significant part of our culture. By valuing a diverse workforce, we enforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals, including those with disabilities by identifying and removing barriers that may prevent, inhibit, or restrict their access to employment oporunities. If you require accommodation at any stage of our hiring process (application, interviews, assessments, and placement), please contact us at 416-323-6600 or via email at [email protected].

While we appreciate all interest, only those candidates selected for an interview will be contacted.