The Manager, Marketing Promotions, has two key accountabilities:

1. Leading the creative rollout of traffic-driving promotions
2. Leading seamless channel execution for all marketing communication

The manager will be a partner to ensure key timelines are met and campaign assets are delivered on time. This role requires exceptional cross-functional collaboration to achieve best-in-class process implementation. The Manager supports driving consistency in brand promise, planning, execution, and reporting across every Indigo consumer touchpoint.

KEY PERFORMANCE METRICS

• Promo traffic at retail stores
• Ensure brand/messaging consistency across all promotional efforts
• 90% on-time stage-gate for key processes (storytelling, promotions), beginning Q4/October 1.

KEY ACCOUNTABILITIES

Functional

• Develop and lead marketing, communications, positioning, and execution for promotions, partnering cross-functionally to ensure alignment with all relevant stakeholders.
• Lead the development and implementation of the ONE production brief, aligning inputs with Studio and sharing cross-functionally, while ensuring on-time delivery for each campaign.
• Partner cross-functionally to lead the implementation of the promotional process, ensuring a >90% on-time stage-gating
• Partner with the email marketing, site, and performance marketing teams to ensure brand campaigns are brought to life across all channels.
• Manage the marketing priority calendar and lead weekly business update meetings, ensuring teams know upcoming deliverable dates and hit key timelines.
• Consolidate and report the promotion results, following each mass promotion aligned with the promotions calendar.
• Collaborate with internal and external stakeholders to produce meaningful post-campaign analysis on a set cadence following each campaign. Share learnings with cross-functional teams and an executive summary to VPs
• Proactively identify and anticipate customer expectations and needs
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

Cultural

• Model Indigo's beliefs and convey a positive image in everything you do.
• Celebrate diversity of thought and have an open mindset.
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes.
• Embrace, champion, and influence change through your team and/or the organization.

SCOPE

Reports to: Senior Director, Marketing

Manager once Removed: VP, Marketing Strategy and Omnichannel Communications

KEY RELATIONSHIPS

Internal:

• Brand Marketing
• Online Merchandising
• Digital Marketing
• Organic Social & Email Team
• Indigo Creative Studio
• Merchants
• Customer Intelligence

Work Experience / Education / Certifications

• Bachelor's degree or college diploma preferably in marketing, communications or business, or equivalent experience
• 5+ years of experience in marketing

Competencies / Skills / Attributes

• Strong analytical and presentation skills, with the ability to translate data to storytelling, make recommendations and influence across the business
• Agile and able to work in fast-paced environments, with a commitment to continuous improvement and ability to disrupt the status quo
• Ability to think big picture while simultaneously managing the execution of day-to-day
• Thrives working cross-functionally, and has the ability to build trust and credibility
• Love of consumer-facing businesses and a strong interest and passion for retail, marketing and eCommerce industry.

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at [email protected] if you require an accommodation at any time during the recruitment process.

WELCOME HOME

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada's Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers' lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we'd treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate