The Manager, Market Development & Planning will lead geospatial market analyses and strategic planning to drive business growth. Using tools like Alteryx and advanced statistical modeling, the role involves evaluating market share, store location optimization, account penetration, share of wallet, and open market/M&A opportunities. This individual will translate complex data into actionable strategies for sales, operational leadership, and executive teams, enabling effective go-to-market execution.

Key Responsibilities:

1. Geospatial Market Analysis & Modeling:
   • Conduct geospatial analyses to evaluate market opportunities, store locations, and competitive dynamics.
   • Build advanced statistical models to assess market share, target store operating models, and account penetration.
2. Strategic Market Planning:
   • Perform go-to-market analyses and identify growth opportunities in new and existing markets. Optimize store locations and market coverage strategies.
   • Evaluate open market opportunities and M&A potential through data-driven analysis.
   • Translate analysis into actionable strategies for sales and operational leadership.
3. Data Integration & Analysis:
   • Integrate and analyze geospatial, customer, and competitive data to support decision-making.
   • Develop predictive models to enhance market planning and ensure data accuracy.
4. Collaboration & Leadership:
   • Present insights and recommendations to stakeholders (including executive teams), aligning with organizational goals. Partner with cross-functional teams to implement market strategies and track performance.
   • Provide expertise in market analysis and stay updated on industry, market and macroeconomic trends.

• Bachelor's degree in Business, Data Science, Geography, or related field; advanced degree preferred.
• 5+ years of experience in market analysis, geospatial analysis, or business planning.
• Proficiency in geospatial tools (e.g., Alteryx, ArcGIS) and statistical modeling.
• Bilingual in French and English, both spoken and written, as you will need to collaborate with colleagues and clients across Canada.
• Experience working with large datasets and business intelligence tools (e.g., Tableau, Power BI).

UAP is a diverse community that promotes inclusion and respect. The sum of our individual differences, experiences, knowledge, self-expression, unique capabilities and talents represents the richness of our culture. UAP is committed to employment equity and encourages applications from women, visible minorities and people with disabilities. By valuing a diverse workforce, we ensure that our hiring practices are fair and equitable.

Our future is bright! Join a team that enables UAP to think big and differently, prioritizing optimization, growth and transformation to maximize value. Whether you focus on market analytics and growth, strategic business analytics or corporate strategy, you are sure to contribute to keep Canada moving every day, for years to come.