POSITION OVERVIEW

Reporting to the Director, Reitmans Brand Marketing, we are seeking an innovative and entrepreneurial Marketing Manager to develop and manage national marketing strategies for our Hyba Activewear brand. You will be responsible for increasing brand influence, promoting and creating content that contributes to the achievement of brand, marketing and operational objectives, as well as increasing customer engagement across Canada, i.e. consolidating and growing brand awareness and market share.

RESPONSIBILITIES

• Lead and implement marketing and communications strategies - annual and quarterly campaign planning;
• Develop and shape internal and external brand activities, including content, social media, public relations, partnerships, events and communications to drive brand awareness and incremental sales across Canada;
• Inspire and evolve all aspects of brand development, identity and standards in terms of use of images, logos and product labels;
• Evolve social networks, to develop and advance the brand and increase traffic;
• Collaborate with the entire company to establish strategic processes for all seasonal launches.

QUALIFICATIONS AND SKILLS

• Passionate! Creative! Growth-oriented!
• University degree in business, marketing or similar field of study;
• 7+ years of progressive brand marketing experience leading digital and traditional marketing campaigns/initiatives from conception to execution;
• Marketing acumen: ability to recognize and implement brand strategies and evaluate performance against strategic objectives.
• Proficiency in MS Office and digital media tools;
• Bilingual.

What we offer (Why work with us):

• Hybride
• A competitive benefits package (Full Time Employees Only);
• Paid Time Off ( Sick Time, Flex Days & Vacation (Full Time Employees Only);
• Additional benefits include annual bonus potential, opportunities for advancement and tuition reimbursement;
• 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.);
• Generous Employee Referral Policy.

If this inspires you…let's talk. Send us your resume today!

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

#LI-HV1

Who we are:
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.