As a Sr. Outside Sales Representative / Sr. Lighting Specialist, you will sell custom lighting, backlit solutions, and lightboxes to custom builders who build retail displays, trade show booths, signage printers, and interior spaces. This position starts primarily as a new business development requiring account management. This is a work-from-office position, with approximately a week per month of overnight travel. The territory includes the Greater Toronto Area, Quebec, and parts of the United States. You will primarily sell to the purchasing department, Project managers, and mid-level management. This is an expansion role, adding to the sales team and reporting directly to the Sales Manager. The base salary is between $80,000 - $85,000 plus commissions.

COMPENSATION & BENEFITS:

Base salary: $80,000 to $85,000 plus commission

First-year OTE of $120,000

Health Benefits

Laptop

Mileage Allowance

Expense Account

Further Education Reimbursement

Company Social Events

COMPANY & CULTURE:

Our client, based in Markham, Ontario, is the only domestic LED backlighting manufacturer with over 20 years of experience. With a team of 60 employees, they are known for their UL-patented light engines and fixtures. They have two UL-certified manufacturing facilities in North America (Los Angeles, Toronto) and two in Asia (China, Korea). Their client base includes builders, Designers, Architectural Firms, Distributors, Display Printers, Trade Show booths, and Retail Display manufacturers. Their corporate culture is work hard, play hard, fast-paced, and results-driven. Some of their clients' projects include Estee Lauder, L'Oréal, Winners, TD Bank, and Scotiabank, among others.

OFFICE LOCATION AND SALES TERRITORY:

Head Office: Markham, ON

Work from Office

Sales Territory: Primarily focused on GTA, but also covering Eastern Canada (outside of Ontario) and Parts US

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

3 -10 years of B2B sales experience

At least 2 years of lighting industry experience

Ability to travel to the United States

Bachelor's degree in Business Administration or related field

Although Industry Experience is not a requirement, preference will be given to those with the following experiences:

Experience selling custom-manufactured products/solutions

Experience selling electrical and or lighting products

Experience selling signage or retail display an asset

Bachelor's degree in electrical engineering, related field, or relevant experience

Bilingual French

TECHNICAL SKILLS:

MS Office: Intermediate

CRM: Intermediate

THE PRODUCT / SERVICE / SOLUTION:

Custom Lighting and Backlit Panels Solutions

Custom Lightboxes

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION-MAKER(S)

Custom Builders who service retailers for displays, tradeshow booths, museum and retail displays, and similar

Signage Printers

Custom Millwork Manufacturers

Retail Display Builders

SALES CYCLE / PRODUCT VALUE / ACCOUNT SIZE:

Average order size: $5,000

Targeted Account Volume: $25,000-$50,000

Sales Cycle: 1 to 6 months

TYPICAL DAYS AND DUTIES:

1st-year

New Business Development 50%

Account Management 25%

Admin Duties 25%

2nd-year

New Business Development 25%

Account Management 50%

Admin Duties 25%

RESPONSIBILITIES:

Assume full sales management responsibility for assigned territories and accounts.

Deliver sales programs, services, and activities, emphasizing value creation.

Develop, expand, and maintain account sales networks and pipelines.

Strategically establish and nurture key relationships within the territory.

Execute in alignment with the company's sales plan and overarching objectives.

Influence decision-makers through every sales phase, from prospecting to post-sales.

Champion the company's reputation, fostering positive relationships with existing customers.

Liaise with product development to ensure the viability of proposed solutions.

Identify and act upon new sales avenues, leveraging diverse prospecting techniques.

Promptly follow up on incoming sales leads.

Analyze and interpret specifications to recommend suitable products.

Participate in and oversee account budgeting and sales quotas.

Address and navigate sensitive customer service concerns, offering expertise in all order fulfillment areas.

Recognize areas for improvement and strategize effective solutions within the existing business model.

Undertake other duties as they arise.

COMPETITIVE ADVANTAGES:

The only local manufacturing operation ensures faster lead times

High-Quality Products

Patented and unique products

The most extensive selection of products in this space is available

Strong brand awareness within the market segment

OVERNIGHT TRAVEL:

One week a month

SUPPORT & TRAINING:

As required (Self-directed/Ad-Hoc)

Semi-Structured

Job Shadowing/Joint sales calls

Mentoring

WHY YOU SHOULD APPLY:

Above average income earning potential

Career Advancement Opportunities

Growth Opportunities

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities. Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at We thank all applicants in advance for their interest however, only those candidates under consideration will be contacted.