Title : Creative Copywriter Specialist

Employee Working Location : Remote (Canada)

Employment Status : Temporary Full-time (18 Months)

The Canadian Red Cross (Red Cross) - an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada's Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

In this role, you will :

Responsibility 1: Act as the lead creative copywriter and editor

• Lead on marketing projects, specifically in the areas of Planned Giving and Digital Marketing.
• Support Donor Impact Writers to elevate their writing through dynamic storytelling, fundraising and marketing best practices.
• Edit and proofread communications and marketing materials as required.
• Interviewing for content/stories, collecting quotes and testimonials.
• Work with the Creative Services team members to develop, present and execute on campaign concepts for fundraising teams, and make recommendations for future projects.
• Support the Philanthropy Marketing team as the lead copywriter for bespoke fundraising and marketing pieces such as appeals, in-house direct mail assets, paid search and social media marketing, display advertising, landing pages, microsites, infographics, reports, proposals and videos.
• Stay informed on CRC programs, operations and priorities.
• Once trained and job-shadowing is complete, provide on-call content support during times of emergency appeals: there will be additional work hours when an Appeal is called this requires this position to be part of the rotation to cover times outside of work hours including weekends as required. As such flex time may be necessary.

Responsibility 2: Lead the development of digital content

• Contribute to the content development and strategy for major updates to redcross.ca, leveraging best practices in content design, user experience, information architecture and search engine optimization.
• Optimize content with SEO best practices in mind and help execute inbound marketing campaigns with a focus on increasing organic traffic to our site.
• Collaborate on strategies for off-page SEO and referral marketing efforts to increase both visitor traffic and revenue.
• Support digital content requests from across philanthropy channels and other departments as needed.

What we are looking for :

• The minimum qualifications for this job are a post-secondary degree or diploma in Creative Copywriting, Communications, Journalism, Publishing or Marketing, plus a minimum of 5-7 years of copywriting experience for both web and direct marketing channels.
• Must understand fundraising best practices and have 3+ years of fundraising writing experience, as well as 3+ years' experience with conceptual writing, brainstorming and execution.
• Superior creative writing and editing skills for digital marketing in web/email/mobile to different audiences.
• Superior creative writing and editing skills for proposals, reports, case for supports to different audiences
• Identifying key content development opportunities.
• Demonstrates the ability to think strategically and creatively about our business, the non-profit, fundraising sector.
• Research skills and being able to ask the right questions, gather information and interview internal and external stakeholders.
• A curious, investigative eye with the ability to translate the complex into straightforward, engaging content.
• Knowledge in User Experience research and testing is an asset.
• Ability to actively contribute to brainstorming, campaign development, and creative execution.
• Effective communication and constructive criticism skills.
• Ability to work with tight timelines on multiple projects simultaneously and effectively juggle different writing demands.
• Rich knowledge of digital, social media and traditional platforms.
• Ability to build positive relationships with others and take direction when need be.
• An eye for detail; confidence in proofreading materials for accuracy and consistency.
• Exceptional oral and written communications skills in English is required. Bilingual (French) is an asset, but not required.
• Must be detail oriented, self-motivated, resourceful, and results driven.

Working Conditions :

• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

#RegularRecruitment