Digital Marketing & Analytics Specialist

We transform the way people use energy.

We embrace a culture of belonging in the workplace. No matter who you are, where you're from, how you think, what you believe in, or whom you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. If you require any accommodation in the application and interview process, please let us know (including different materials or otherwise).

About EfficiencyOne

Our core values are Integrity, Innovation, and Partnership.

EfficiencyOne is a leading efficiency enterprise. We work with outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.

We transform the way people use energy. Together, we help people achieve their energy goals, save money, conserve resources, improve well-being, and combat climate change.

Investing in energy efficiency has many benefits: lower heating bills, more comfortable spaces, new jobs in your community, and a smaller overall carbon footprint.

Since 2011, our work has saved Nova Scotians over $4.8 billion in energy savings and avoided the release of 10.3 megatonnes of greenhouse gas emissions (CO2 eq) in the province. If there's a better way to improve energy efficiency, we'll find it. Find out more about how we are making an impact here: https://www.efficiencyone.ca/impact/.

Why you'll love working here:

• A culture that recognizes the importance of a work-life balance and genuinely cares about its employees.
• An engaging, fun, and inclusive work environment
• An awesome benefits package that starts on day one and a competitive salary
• Wellness initiatives and fitness challenges hosted throughout the year.
• Corporate gym memberships
• Career growth and professional development opportunities
• Being part of a team and contributing to Nova Scotia's goal of 2050 net-zero carbon

The Opportunity:

The Digital Marketing & Analytics Specialist works primarily in partnership with marketing and program team members to develop and execute digital marketing strategies to increase program participation and customer engagement. They are responsible for ensuring excellent customer experience in the digital space, driving program participation, and providing useful reporting to support understanding of user behavior and progress in meeting organizational objectives.

The job requires the incumbent to be a strategic thinker, customer-focused, and detail-oriented, with the ability to manage multiple projects and priorities simultaneously. Additionally, the role entails developing innovative ideas and collaborating across teams to generate creative marketing strategies, initiatives, and programs.

The Digital Marketing & Analytics Specialist is EfficiencyOne's primary point of contact for managing website updates, new project launches, and weekly and monthly reporting requirements. This includes serving as the subject matter expert on the platform to prepare and execute campaign implementations and customer journeys, as well as managing all associated data.

Responsibilities:

• Manage and implement web updates to support Residential and B2B programs, collaborating with internal and external partners to develop, troubleshoot, and deploy new content and tools. This includes enhancing personalized content experiences for both audiences and ensuring smooth, connected customer journeys.
• Co-own and update weekly and monthly reports on digital KPIs, providing analysis on traffic, user behavior, engagement, and media campaign performance in collaboration with marketing and programming teams.
• Identify key trends to inform quarterly planning and strategy updates.
• Support the rollout and improvement of tools such as AI Chat, Interactive Quizzes, and Calculators, collaborating with CRM, social media, and content teams to enhance the user experience and ensure consistent content updates across platforms, thereby driving audience growth.
• Ensure brand accuracy and alignment across all customer touchpoints, vetting content with key stakeholders and educating internal and external teams on program objectives and offerings.
• Develop and maintain strong relationships with internal and external partners (e.g., Agency Partners, Program Managers, Outreach Agents) by proactively addressing issues, building trust, and providing ongoing support.

What Will Help You Succeed?

• University degree or Community College diploma in marketing, communications, or public relations, or equivalent combination of education and work experience.
• A minimum of 10 years of experience in developing and implementing digital marketing strategies, with leadership experience preferred.
• At least 7 years of experience using Google Analytics for reporting and in-depth analysis.
• Extensive experience with CRM, personalization strategies, and analytics reporting.
• Proven ability to collect, analyze, and report data from multiple sources (E.g., Google Analytics, email marketing) to optimize campaigns.
• Minimum 7 years of experience managing and maintaining websites using content management tools, including WordPress.
• Excellent communication skills with the ability to conduct research and create presentations to inform stakeholders across the organization.
• Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook)

What to expect in your first several weeks on the job:

In the first week, expect to:

• Meet the vice president, marketing and customer experience, and others across the CEP team.
• Familiarize yourself with EfficiencyOne's culture, practices, and procedures.
• Get comfortable with your surroundings working in the office and at home.
• Explore publishing, analytics, and project management tools.

In the first month, expect to:

• Meet with leaders and employees across the organization to learn more about our work.
• Meet members of partner agencies who support Marketing campaigns and initiatives.
• Start to manage routine updates and reporting requirements within the Omnichannel team.
• Develop an understanding of residential and business programs and better understand our short- and longer-term goals.
• Review our Marketing Program and Omnichannel team plan for 2025 and understand how your role will contribute to our organizational objectives.
• Draft your individual goals and objectives and further discuss performance expectations.

In the first three months, expect to:

• Continue establishing relationships with leaders, employees, and partners.
• Contribute to planning priorities for the upcoming year.
• Recommend digital project priorities for the remainder of the year.

If you would like to be considered for this opportunity, please submit your resume and cover letter, clearly articulating how you meet the above-noted qualifications. Applications can be submitted in confidence to Nicole Durdle at the link below.

https://easyapply.co/job/digital-marketing-analytics-specialist?rcid=careerbeacon