Title : Senior Director-Donor Experience

Employee Working Location : Remote (Canada)

Employment Status : Permanent Full-time

The Canadian Red Cross (Red Cross) - an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada's Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.

Reporting to the Chief Development Officer and collaborating closely with the Senior Leadership Team, the Senior Director of Donor Experience is responsible for shaping and enhancing the overall donor experience. This position plays a critical role in ensuring donor satisfaction, retention, and engagement through strategic initiatives and innovative approaches. Optimizing donor journeys, fostering meaningful engagement, and driving donor retention, conversion, and growth are key priorities in developing and implementing a cohesive and comprehensive donor engagement strategy that aligns with organizational objectives. The Senior Director leads a dedicated team, collaborates with various departments, and leverages data-driven insights to continuously improve donor interactions. This role is crucial in fostering a positive and lasting relationship between the organization and its donors, ensuring their contributions are recognized and valued, ultimately supporting the organization's mission and goals.

In this role, you will :

Responsibility 1 - Strategic Leadership:

• Develop and implement comprehensive strategies for enhancing the donor experience to improve engagement and satisfaction.
• Manage expense budgets for donor engagement programs.
• Provide strategic leadership in defining compelling cases for philanthropic support and collaborate with direct reports to articulate program and funding needs.
• Ensure the delivery of an exemplary, donor-centric experience.

Responsibility 2 - Team and Relationship Management:

• Provide leadership to direct reports through coaching, mentoring, training, and development opportunities, ensuring high performance and professional growth.
• Build and maintain relationships with donors and stakeholders to glean donor feedback and insights.
• Participate in appeal planning, preparation, and response as needed.
• Contribute to a One Red Cross approach to fundraising and develop positive and collaborative working relationships with Philanthropy colleagues and key partners across the organization.

Responsibility 3 - Donor Engagement and Recognition:

• Develop and implement stewardship programs that convey the impact of donations and foster donor loyalty.
• Lead the creation and management of donor recognition programs, which include communications and personalized acknowledgments.
• Plan and oversee donor engagement and appreciation events.
• Oversee the acknowledgment of gifts and the recognition of major donors and corporate partners.
• Lead the development of compelling donor-centric tools and assets to keep donors informed and engaged.

Responsibility 4 - Data-Driven Insights:

• Achieve essential metrics related to donor satisfaction, retention, and revenue growth.
• Collect and analyze data concerning fundraising campaigns, donor behaviors, and overall performance.
• Generate reports and visualizations to convey data-driven insights.
• Provide actionable recommendations based on data analysis to improve donor engagement and retention.
• Collaborate with fundraising and marketing teams to create data-driven strategies and optimize campaigns.

What we are looking for :

• Post-secondary education with a background in fundraising, sales, or marketing is preferred.
• 12 years of job-related work experience or an equivalent combination of education and experience.
• Experience and a proven track record of creating and implementing successful donor experience strategies across all fundraising channels.
• Leadership and senior management experience, with the ability to mentor and motivate a diverse team.
• Proficiency in standard computer applications, fundraising software, and donor management systems.
• Visionary thinking and advanced persuasion, negotiation, and consensus-building skills.
• Fluency in English is required, French is an asset.

Working Conditions :

• Primarily office-based in a hybrid work arrangement.
• Occasional overtime, evening, or weekend work required.
• Occasional travel to attend meetings/conferences and respond to emergencies.
• As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
• If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

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