Requirements:

• Graduation from University or post secondary institution in Marketing, Business Administration, Arts or Tourism.
• Five (5) years experience in the Tourism industry. An equivalent combination of relevant experience and academic training will also be considered.
• At least five (5) years' experience in tourism-based sales and promotions and/or tourism-based customer service.
• Experience managing multi-channel marketing campaigns and working with external agencies.
• Will possess extensive knowledge of the tourism industry, marketing, development, research, sales, public relations, literature production, and other principles involved in attracting visitors and groups to Fredericton.
• At least two (2) years experience in a direct supervisory role.

Are you ready to lead a dynamic team of creatives and showcase the best of the Fredericton Capital Region? If you have a passion for tourism, a knack for strategic marketing, and the drive to make a tangible impact, we want you to be our next Senior Marketing Officer in our Tourism Division!

Join us in promoting Fredericton as a top Atlantic Canadian destination and help us attract visitors from around the world.

Reporting to the Manager of the Tourism Division, the successful candidate will manage the tourism marketing team. They are a leader, a team player, a creative, a great writer, a community connector, and most importantly, they emanate the brand. They will lead a talented and innovative team of creatives to amplify all things that make the Fredericton Capital Region a top Atlantic Canadian destination. They will work closely with tourism industry partners to attract visitors to Fredericton. Ability to multi-task with an attention to detail is essential in this role.

What You'll Do:

• Manage marketing team, providing ongoing supervision, guidance and motivation to staff Develop, plan and implement marketing strategy for Fredericton Capital Region Tourism
• Create and manage multi-channel campaigns with agency partners promoting the Fredericton Capital Region
• Work with team members, stakeholders and tourism industry to create strategic partnerships
• Working closely with the Tourism Accommodation Levy Management Committee, Provincial Tourism partners and others
• Brand management, ensuring continuity in our marketing message and voice
• Oversee the marketing budget
• Establish and maintain strategic partnerships with other destination marketing organizations and provincial tourism where appropriate
• Oversee Visitor Center operations, staff training, merchandise development, and annual budget
• Performing related duties as assigned.

What You Bring:

• The ability to communicate in both official languages is considered an asset
• Excellent interpersonal, writing, presenting and communications skills
• The successful candidate must possess the ability to plan, coordinate, implement, and evaluate projects; the ability to interpret and analyze proposals and statistical reports and the ability to project a professional image;
• The ability to develop a budget and marketing plan for required sales activities and other tourism projects as assigned:
• The individual will be highly motivated, with an ability to lead a team and develop consensus among industry stakeholders;
• Problem solving ability-the skill to identify issues or problems and develop strategies and opportunities to resolve them.
• Passion for travel
• Knowledge of marketing and public relations as they relate to the hospitality industry
• Knowledge of the hospitality industry and its importance to the local economy; ability to understand the role of tourism in the community.
• Experience managing multi-channel marketing campaigns and working with external agencies
• Will possess extensive knowledge of the tourism industry, marketing, development, research, sales, public relations, literature production, and other principles involved in attracting visitors and groups to Fredericton
• A 30,000 ft thinker and a magnifying-glass doer
• Knowledge of cutting-edge digital marketing trends
• A proven track record of measuring results and recommending changes

Perks:

• Bi-weekly benefit spending allowance of $275.00 - $308.01.
• Comprehensive benefits package including Health, Dental and Pension plans.
• A chance to make a tangible difference in the lives of residents and in the organization.

How to apply:

• Email your resume and cover letter to [email protected] on or before April 2, 2025 at 4:30 p.m. AST.

The City of Fredericton is an equal opportunity employer.

Only those applicants selected for further consideration will be contacted.