Marketing Director
Halifax, Nova Scotia
Reference #JL-7889

On behalf of our confidential client, a local company in the food/beverage processing industry, we are currently recruiting for a Marketing Director to join their team of dedicated professionals in Halifax, Nova Scotia.

Reporting directly to the General Manager, the Marketing Director will be responsible to develop strategic marketing objectives for their organization. Leading a small marketing team, the successful candidate will be responsible to plan, direct, coordinate, and control the overall marketing strategy of the company. In close collaboration with the General Manager and Sales Director, the Marketing Director will work to ensure the strategic marketing initatives are in line with the overall company mission and values and focus on generating additional sales revenue. The successful candidate will supervise advertising campaigns, promotional programs, research activities, and other duties related to the marketing of products. The Marketing Director will also oversee all marketing agency as well as social media activities, and coordinate the design of product artwork.

Responsibilities:

In this role, you will be responsible for developing and executing strategic marketing objectives to drive brand growth. You will manage the social media channels, including content creation, advertising, responding to direct messages, and boosting posts, both directly and through the marketing agency. Additionally, you will coordinate the creation of product artwork by collaborating with designers and label/product suppliers. Ensuring that the non-webstore sections of the website are up to date will also be a key task. Building and nurturing relationships with media and influencers within the community will be essential, while operating within a set budget. Other related duties may be required as needed.

Qualifications:

As the ideal candidate, you possess a degree in marketing along with proven experience and success in a marketing management role. An understanding of graphic design principles will also be beneficial, along with the ability to interpret and explain marketing data and metrics. Strong writing skills are essential, including experience in scriptwriting, press releases, promotional copy, and social media posts. The role requires the ability to coordinate effectively with other departments while also working independently. You will manage the marketing coordination and oversee graphic design efforts within the team.

To express interest in this opportunity please apply online directly by clicking 'Apply Now' below

If you have any questions, please contact Brittany Neaves, Consultant, at [email protected] or Jeff Lanthier, Partner, at [email protected]. If you require accommodation to participate in the recruitment process, please let us know.

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.

To learn more about Meridia Recruitment Solutions, our job opportunities, and career advice we invite you to explore our site and subscribe for career alerts.