Requisition ID: 220737
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The role:

The Assistant manager, Marketing will assist the Manager and Senior Manager with the execution of Acquisition & Engagement Marketing in Canada for the Chequing & Savings Portfolio; ensuring business strategies, plans and initiatives are executed and delivered in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role you will:

• Be accountable for deploying and measuring marketing and communication strategies to achieve acquisition sales and engagement targets for (Portfolio) products.

• Work with Sr. Manager and Manager to develop strategies for low complexity marketing campaigns.

• Leverage product expertise, and results-based marketing levers to achieve quarterly sales and engagement targets, for priority business lines.

• Help to execute on an integrated marketing plan and tactics to drive sales and engagement. Primary marketing areas of ownership include (but not limited to): email marketing, digital advertising, sales promotions, direct mail, and branch marketing.

• Deliver integrated end-to-end marketing programs, campaigns and experiences.

• Partner effectively with Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, Authenticated), Global Brand & Customer Insights, Customer Experience, Legal and Compliance teams.

• Advance collaboration with these groups based on strong relationship building skills, broad business knowledge, a high Digital IQ and analytical understanding.

• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

• Actively pursue effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

• Champion a high-performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Bachelor's Degree in Marketing, Communications, Public Relations or related field.

• Experience in marketing, CRM, loyalty marketing, brand marketing and/or account management (A minimum of 2 years experience is preferred).

• Project and budget management experience.

• Excellent interpersonal and communication skills.

• Experience working in a matrix organization.

What's in it for you?

• A rewarding career path with diverse opportunities for professional development

• A culture that promotes teamwork and cross-functional collaboration to achieve business goals. Inclusive workplace that values diversity of thought, background, and experience.

• An organization committed to making a difference in our communities – for you and our customers.

• Opportunity to work with a very enthusiastic team that helps our clients by ensuring the Bank is able to continue to operate to deliver key business services.

• Hybrid working environment allowing for work/life balance.

Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.