Program Marketing Officer - Implementation (Communications Officer)
One (1) term position
Fredericton, Moncton or Saint John
Competition # E21661-2025

At NB Power we are committed to offering the best customer experience, ensuring energy security, and accelerating a sustainable clean energy transition. Why? Because we're New Brunswickers too, we care about our customers and future generations. We are actively looking for a new member to join us.

The Brand and Marketing team is responsible to ensure consistent, quality, and impactful marketing that serve our NB Power customers, and aligns with both our NB Power & Save Energy brands. We are true collaborators who are invested in the success of our peers, projects, company performance and customer experience.

As part of the Program Marketing team within the broader Marketing function, the Project Marketing Officer executes marketing plans for an assigned business or brand portfolio to achieve business objectives, meet performance metrics, and enhance corporate brand awareness and reputation. The role will also be supporting the strategist in developing strategic marketing plans, leading execution, measuring and reporting performance against goals, providing input on creative and copy development, and coordinating asset creation with internal design and web teams as well as external agencies to ensure alignment with corporate and Save Energy branding guidelines.

Key functions include:

• Support the Marketing Leads in the development of strategic marketing plans behind existing or new launches of our programs, products or services. Ensure plans support our corporate business goals as outlined within our strategic plan.

• Collaborate with your internal stakeholders (Program, Product, or Service Leads) and advise on marketing strategy for the defined portfolio.

• Develop, execute and maintain project plans for the assigned portfolio, which may include working with agency partners, internal creatives, web, product and communications departments.

• Ensure the brand/s personalities (NB Power & SaveEnergyNB) are reflected in marketing approach.

Our ideal teammate will have:

• A Bachelor's Degree in Business Administration or a Bachelor's Degree in Marketing (any field).
• Five years of experience in Brand Marketing Management, including the following.
• Demonstrated experience building brands through exceptional excellence in execution, stakeholder and priority management, and a solution-oriented approach.
• Demonstrated experience in marketing campaign execution
• Demonstrated experience coordinating the development of sales and marketing collateral
• Demonstrated experience working with internal and external agencies (e.g., creative, print)
• Demonstrated expertise in both written communication and delivering presentations
• Demonstrated expertise in copywriting skills for various platforms, email, digital, social media
• Strong eye-for-detail, and attention-to-detail when reviewing copy and creative
• Demonstrated ability to gather data to support with recommendations and reporting
• Marketing financials experience (generating purchase orders, invoice tracking, accruals, budget tracking)
• Demonstrated project management experience
• Demonstrated hands-on experience in digital marketing, such as familiarity with Google Analytics data interpretation and utilization

An equivalent combination of training and experience will be considered. Subject to competition response, the minimum qualifications may be modified.

An Eligibility List generated from this competition may be used to fill future vacancies at the same level within a period of up to 12 months.

Could you be our next team member? Apply today!

We care for our team, and as a member you will have access to:
• Health & Dental plans that provide flexible options to meet your needs
• Health Spending Account, allowing for further flexibility
• New Brunswick Public Service Pension Plan, offering retirement financial security
• Wellness options, including our Employee Family Assistance Program
• Benefits that allow for financial protection in the event it is needed
• Various options for paid or unpaid leaves
• Career development and growth throughout the organization
• Competitive wages

Please ensure a resume and a copy of your degree/diploma/certificate are attached to your online application.

NB Power will accept foreign credentials as long as they are considered acceptable by a recognized Canadian educational institution. Candidates with foreign education credentials are required to provide proof of Canadian equivalency. Any applicable fees are the responsibility of the candidate. For more information, you may refer to the Canadian Information Centre of International Credentials

In order to be considered for this employment opportunity you must be eligible to work in Canada.

Please note that only applications submitted through the NB Power website will be considered, as the showing of our postings on various websites may not have been requested or approved.

For questions concerning this job opening please contact Adedoyin Tope-Daramola, at [email protected].

Closing date: 11:59 p.m. AST, March 5 2025.

NB Power is an equal opportunity employer dedicated to workforce diversity.