Moosehead Breweries Limited is Canada's last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867. After more than 150 years, our rich history is as rich as the flavor of our beer. What makes Moosehead so unique is that when challenges arise, we face them head-on. At Moosehead, we're a team of doers. We believe that obstacles are opportunities to show the world what you're capable of. We exist to reawaken and reward the courage to go after what's difficult.
Moosehead Breweries is seeking a visionary marketing leader to join our Senior Leadership Team as Vice-President - Marketing. This is a high-impact, high-visibility role responsible for defining and executing innovative marketing strategies that will propel Moosehead's growth, in both Canada and around the world, in a highly competitive and dynamic industry.
As the architect of our consumer strategy, you will spearhead initiatives that drive consumer engagement, expand our market presence, and position Moosehead as a leader in the evolving beer and beverage landscape. Your leadership will play a pivotal role in the company's long-term success. Creating fans is what we try to do each and every day.
Key Responsibilities:
- Strategic Leadership & Vision:
- Develop foundational marketing strategies that align with Moosehead Breweries' long-term vision and business goals
- Champion brand-building initiatives, digital transformation, and consumer engagement strategies that enhance Moosehead's market leadership
- Drive integrated marketing campaigns across digital, traditional, and experiential channels to optimize reach and impact
- Growth & Innovation:
- Lead business growth initiatives, including new product development, market expansion, and category innovation in beverage alcohol and beyond
- Collaborate with the CEO and Vice-President, Sales & Partnerships to unlock new business opportunities and strengthen trade relationships
- Drive strategic acquisitions and partnerships that fuel long-term revenue growth and fan love
- Brand Stewardship & Consumer Engagement:
- Ensure brand consistency and equity, reinforcing Moosehead's reputation as a premium, authentic, and innovative brewer
- Champion consumer-first marketing, leveraging consumer insights, analytics, and storytelling to deepen emotional connections with our consumers
- Lead the digital and social strategy, growing our digital footprint and engagement across all platforms
- Market Intelligence & Competitive Advantage:
- Stay ahead of industry trends, shifting consumer preferences, and emerging market opportunities to position Moosehead for success
- Utilize data-driven decision-making, leveraging analytics, research, and insights to shape strategic marketing direction
- Anticipate challenges and proactively adjust marketing strategies to maintain market leadership
- Cross-Functional Collaboration & Lead:
- Partner with the Sales Leadership Team to ensure marketing efforts are fully aligned with overall business objectives
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, accountability, and excellence
- Be a champion of Moosehead's culture and values, ensuring that our brand resonates authentically with both internal and external fans
Key Attributes:
- Visionary & Strategic Thinker: a strategic leader with the ability to translate business objectives into impactful marketing initiatives
- Entrepreneurial Mindset: thrives in a fast-paced environment, balancing creativity with data-driven decision-making
- Masterful Communication & Influence: adept at engaging stakeholders, navigating complex conversations, and aligning diverse teams
- Brand & Consumer Focused: passionate about storytelling, brand-building, and the consumer
- Agile & Resourceful Leader: skilled at leading through ambiguity, adapting to changing market conditions, and thriving in a budget conscious environment. You excel in uncertainty, pivot when needed, and find creative solutions to maxmize available resources and drive results
- Beer Industry Enthusiast: a genuine passion for beer and the beverage space, eager to champion Moosehead's legacy and innovation
Qualifications:
- Bachelor's degree in marketing, Business Administration, or a related field
- 15+ years of progressive marketing experience, with at least 10 years in a Senior Leadership role
- Experience in the beer, beverage alcohol, or consumer packaged goods (CPG) industry is highly preferred
- Proven track record in leading and executing successful brand and growth strategies in a competitive market
- You have a deep understanding of the marketing process, which includes strategic planning, brand positioning, market analysis, consumer insights, data-driven decision-making, and campaign execution
- You are persuasive and collaborative and have a history of working well with cross functional leaders
- Improvement excites you: you love to see improvements within process, people and most importantly, yourself. You know how to create meaningful and lasting change
- You have the ability to manage several priorities, while focusing on the important, not urgent
Perks
- Ability to shape the future of a resilient Canadian, family-owned company by working directly with the owners
- Passionate and collaborative co-workers
- A highly rated benefits program, including enhanced pension and health care offering, and free beer!
- Annual bonus and lucrative long-term variable compensation potential
What can you expect from us?
Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.
We offer all employees a strong benefits package including a highly rated Health & Dental Benefits program. Other benefits that our employees love include: A Work From Home Policy; An annual Wellness Reimbursement program; and a Beer Voucher Program.
As a national, family-owned business, we are striving to build an equitable, diverse, and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter. We want to see you at your best.
Qualified applicants are invited to submit their cover letter and resume by February 28th, 2025 at 5:00PM ATL.
Moosehead Breweries greatly appreciates the interest of all applicants, however only selected candidates will be contacted.
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