CAA Atlantic is a not-for-profit membership organization that offers roadside assistance, insurance, travel, and rewards. CAA Atlantic has more than doubled in size in the past 10 years and now serves over 320,000 Members across Atlantic Canada. Headquartered in Saint John, N.B., CAA Atlantic is part of the national CAA federation with almost 7 million Members across the country. CAA is one of the largest, most trusted and respected consumer-based organizations in Canada.
Now is an exciting time of growth and transformation for the organization and currently we are recruiting for a Lead, Digital Marketing Technology to join our Digital Marketing team. The role can be based in Saint John, NB or Dartmouth, NS and offers a hybrid work environment.
Reporting to the Director, Digital Marketing, the Digital Marketing Technology Lead will draw upon industry best practices and utilize their marketing technology expertise to address digital solution opportunities identified within the organization.
This role requires a combination of strategic vision, project management, broad understanding of technologies and business processes. The Lead will collaborate closely with the Marketing, Performance & Insights and IT teams as well as other key stakeholders focusing on the management, optimization and evolution of our numerous digital solutions, including web, mobile app, and customer service AI offerings.
Find out more about life at CAA Atlantic by watching this short video on YouTube: Hidden Gems: Working at CAA Atlantic
To learn more about the CAA Atlantic employee experience visit us online:
- Evaluate requirements and challenges identified by business to identify inefficiencies and areas for improvement that could be resolved with people, process or digital solutions for an enhanced digital experience.
- Collaborate with internal business units to design and implement streamlined digital solutions and processes to enhance productivity, agility, and service delivery resulting in our ability to meet roadmap objectives yielding high quality results
- Gather and understand business needs and user requirements to modify existing, or identifying new, solutions from both a functional requirement and technical specifications supporting daily operations.
- Prototype and test solutions using various methods and tools to ensure they meet the quality standards and expectations of the organization.
- Document and present the solutions along with features and benefits to the relevant audiences.
- Lead enhancement efforts to ensure smooth adoption of new processes, systems, and/or applications.
- Establish and manage vendor relationships and partnerships to ensure successful ongoing execution of digital solutions.
- Regularly assess and report on the performance of systems, processes, and services, and identify opportunities for improvement.
- Proactively identify recommendations for continuous improvement across the MarTech stack
- Implement integrations between the MarTech stack and other external technologies with the support of IT or Transformation teams.
- 5+ years of relevant work experience.
- Strong understanding of processes, digital technologies, MarTech stacks, and industry best practices.
- Skilled and experienced with project management, change management, and stakeholder management.
- Ability to design and implement solutions that are secure, reliable, scalable, and performant with the support of IT.
- Knowledge of programming languages and frameworks such as Java, Python, C#, .NET, etc.
- Familiarity with digital MarTech best practices, standards, and guidelines for software development and technical solutions
- Interest and willingness to learn new technologies and continuously develop new skills.
- Knowledge of software engineering principles and best practices such as agile, DevOps, etc.
- Strong analytical and problem-solving abilities.
- Creativity and problem-solving skills to design solutions that meet business needs and objectives.
- Effective communication and influencing skills, with the ability to engage and align stakeholders at all levels of the organization and to communicate complex ideas in relatable terms.
- Experience with cloud services, databases, APIs and Drupal.
- Experience supporting digital marketing teams and support of MarTech stacks; SEO/SEM, social media, Web/CMS, DNS, Email, SMS, 3rd party Advertising/DMP, Web Analytics/GA4 tagging and configuration, CDP etc.
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