Join our team as a CRM Specialist and help us build meaningful connections with prospective students and their supporters! You'll play a vital role in managing Microsoft Dynamics 365, developing strategic communication plans, and supporting enrolment initiatives. If you are passionate about student engagement, CRM optimization, and collaborative problem-solving, we invite you to apply!
Position Type: Regular
Location: Any NBCC Campus
Salary Range: $55,640 to $77,818 bi-weekly
Reporting to the Director of Enrolment Management, the Customer Relationship Management (CRM) Specialist works as an integral part of a team in connecting the College to prospective students, parents, guidance counsellors, and others for assisting the College to reach annual enrolment goals.
In this role, you will:
- Develop, implement, and document business processes, workflows, reports, and communication campaigns in collaboration with the CRM Team and under the supervision of the Director of Enrolment Management.
- Work with Microsoft and internal teams to explore new Dynamics 365 functionalities, enhancing usability and optimizing admission and recruitment processes to meet enrolment goals.
- Ensure smooth Dynamics 365-PeopleSoft integration, managing applicant and student data, processing lead imports, performing data integrity checks, and optimizing communication strategies within the prospect funnel.
- Support and enhance Microsoft Dynamics 365, ensuring seamless integration with the College's Student Information System (PeopleSoft) to facilitate recruitment and admission processes.
- Identify opportunities for continuous improvement in recruitment and communication tools, including maintaining workflows, official email communications, and personalized messaging.
- Collaborate with Marketing, Creative Services, and Communications to develop and execute automated recruitment and admission communications.
- Assist in crafting targeted recruitment messaging for prospective students, parents, guidance counsellors, and other influencers to enhance engagement and boost enrolment.
- Troubleshoot recruitment and admission systems, running reports, resolving errors, and ensuring data accuracy to improve efficiency and reduce system and human errors.
Education & Experience:
- A Diploma/Degree in a related discipline with at least three years of relevant experience.
- Experience in marketing, communication and customer relationship management (CRM) systems.
- Experience with the enrolment management function (e.g. student recruitment or admissions).
- Proficiency in Student Information Systems (preferably Microsoft Dynamics 365 Peoplesoft), Microsoft Office, Word, E-mail, presentation software, and content design.
- Proficiency with Microsoft Office (Outlook, Teams, Excel, PowerPoint, Word).
- Experience in project management to manage multiple projects to meet deadlines and changing priorities.
Professional Skills:
- Ability to work both independently and as part of a team.
- Strong teamwork skills in a work environment requiring proactive and creative problem-solving approaches.
- Demonstrated ability to exercise judgement and work independently with minimal supervision.
- A meticulous eye for detail and design, and the ability to proofread accurately are essential.
- Excellent organizational skills and the ability to multi-task in a busy, often hectic environment.
- Ability and willingness to work flexible hours.
- A culture that is focused on nurturing a sense of belonging for all employees.
- Become a member of the New Brunswick Public Service Pension Plan.
- Opportunities for professional development and training.
- NBCC supports the wellbeing of its employees. We provide free access to an Employee and Family Assistance Program (EFAP).
- Paid sick and vacation leave.
- Volunteer leave.
- Tuition Reimbursement Programs (Employee: Tuition Reimbursement Program AND Family: Tuition Reduction Benefit - Spouse and Children).
The New Brunswick Community College (NBCC) is committed to being flexible in its operations and to the well-being of its employees. This includes considering reasonable requests for alternative work arrangements, when feasible, to meet the changing needs of the College and its students. To ensure our student needs are met, flexible work arrangements cannot extend beyond the New Brunswick border. NBCC employees must live a reasonable distance from one of our seven work locations around the province.
We promote an equal-opportunity work environment.
All interested candidates are invited to submit a detailed application and resume online by February 26, 2025. All applications will be acknowledged upon receipt. However, only those selected for an interview will be contacted further.
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