Req Id: 422218

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It's all developed and delivered by the members of #TeamBell and we're always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

On the Consumer and Small business team you'll work across a portfolio of brands and solutions. From Bell's best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it's not just the options we provide, it's how we provide them. On this team you'll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

Summary

We are looking for an exceptional leader to join our team as a Director, Acquisition Marketing, who will be responsible for accelerating growth and strengthening our presence in highly competitive markets.

As the Director, Acquisition Marketing, you will play a pivotal role in overseeing the end-to-end development, execution, and optimization of acquisition strategies for Bell and Virgin brands. Using a structured 4P marketing framework (Product, Price, Place, Promotion), you will lead the elevation of internet marketing programs across various platforms, driving key initiatives that differentiate our brands. The role will also involve close collaboration with sales channels to balance subscriber growth with revenue objectives, aligning business outcomes with Bell Canada's strategic priorities.

This is a high-impact leadership role requiring a customer-centric mindset, exceptional problem-solving, and the ability to translate complex business objectives into actionable marketing strategies.

Key Responsibilities

Strategic Leadership and Brand Management

• Oversee and refine the 4P marketing strategy for both Bell and Virgin brands, ensuring alignment with organizational objectives.
• Develop and execute high-performing multi-channel acquisition campaigns across digital, traditional, retail, and partner channels to foster market leadership and penetrate key customer segments.
• Elevate Bell's and Virgin's Internet marketing initiatives, ensuring brand differentiation and alignment with each brand's core value proposition and target audience needs.

Campaign Development and Execution

• Lead the creation of innovative acquisition campaigns leveraging data-driven insights, market trends, and customer segmentation to generate demand and maximize subscriber growth.
• Partner with cross-functional teams, including brand, analytics, and product, to deliver customer-centric campaigns tailored to individual markets and competitive environments.
• Leverage cutting-edge tools and platforms for personalized marketing, A/B testing, and campaign optimization, ensuring exceptional returns on marketing investments.

Collaboration with Sales Channels

• Work closely with sales and distribution teams to ensure alignment throughout the full customer lifecycle, identifying opportunities to enhance the acquisition funnel.
• Collaborate to create seamless marketing-to-sales handoffs and conversion strategies, ensuring consistency in messaging and execution.
• Balance revenue and subscriber acquisition goals by refining offers, channels, and tactics to maximize both short-term acquisition impact and long-term customer value.

Data-Driven Optimization and Reporting

• Drive continuous campaign improvement by analyzing metrics such as customer of acquisition (COA), customer lifetime value (LTV), and channel performance.
• Understand market dynamics and analyze performance across regions, technology footprint, competitors and segments to determine opportunities and areas of risk
• Regularly report on campaign outcomes and ROI, identifying opportunities to double down on successful initiatives and improve underperforming strategies.
• Translate insights into actionable plans that continually enhance marketing execution and impact.

Team Leadership

• Build, lead, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment.
• Act as a thought leader and mentor, instilling a culture of curiosity, accountability, and excellence.
• Encourage cross-departmental collaboration to achieve unified objectives and deliver seamless cross-functional projects.

Critical Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree is strongly preferred.

• 8–10+ years of progressive marketing experience with a proven track record of leading customer acquisition initiatives in fast-paced industries like telecommunications, technology, or retail.
• Expertise in managing the 4Ps of marketing, experience with internet or wireless products is an asset.
• Strong knowledge of multi-channel marketing strategies and optimizing performance across platforms.

• Exceptional strategic planning and project management skills with attention to both macro outcomes and micro execution details.
• Deep understanding of data-centric marketing, including CRM platforms, marketing automation, and customer journey mapping.
• Strong collaboration and stakeholder management skills, capable of influencing and aligning cross-functional teams.
• Results-oriented, with the ability to set and achieve ambitious targets under pressure.
• Exceptional communication and presentation skills, with the ability to convey complex ideas to executive audiences.
• Proficiency in leveraging analytics and reporting tools to optimize marketing performance and budgets.

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Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 02/25/2025
For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you'll feel valued, respected and supported as you grow and reach your full potential.

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [email protected] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, ON, Toronto

Bell, one of Canada's Top 100 Employers.