Closing Date: February 20th, 2025 at 4:00 PM

STRATEGIC COMMUNICATIONS & MARKETING
The Strategic Communications & Marketing (SCM) Office is responsible for directing all corporate communications through storytelling, media relations, marketing, branding, creative and digital media strategies across the university. The Strategic Communications & Marketing Office fits within the President's Office and reports to the President. The office oversees strategic communications and marketing policies, procedures, strategies and plans that advance the university's vision, mission and reputation. Members of the office work in close collaboration with other university units across both campuses to implement strategies, develop performance standards and monitor effectiveness of the strategies.

WHAT WE OFFER

Full-time | Continuing | Fredericton or Saint John | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Mon - Fri | 8:15 am - 4:30 pm |36.25 hours per week

Additional Working Conditions:

• Must be able to travel regularly between campuses.
• Occasional attendance at events and work in the evenings and weekends may be required.

Salary Range: $58,098 - $79,182 per annum

YOUR FOCUS

Reporting to the Institutional Communications Manager, SCM, the Integrated Communications Specialist plans and coordinates university projects, events, announcements, initiatives, and other strategic activities. This position facilitates the delivery of high-quality outputs and manages the project lifecycle of multiple institutional communications projects, keeping tactics on track. This role also provides planning and strategy support and helps elevate their colleagues' work by upholding departmental and brand standards.

• Research and understand the communications needs of UNB internal partners.
• Develop and implement communications briefs and activation plans that address intended audiences, boost engagement and drive a strategic narrative.
• Employ structured planning and implementation to ensure that communications projects are efficient, effective and cohesive.
• Keep projects on track and adjust and communicate changes to ensure SCM team members and institutional partners are aligned and prepared to pivot as necessary.
• Act as a communications liaison between institutional units and SCM, giving partners a single point of contact for select projects.
• Work with external partners (printers, contractors) to ensure delivery is brand aligned and timely.
• Work closely with digital content colleagues on digital and social media initiatives.
• Work closely with writer/editor colleagues on written and editorial initiatives.
• Work with graphic design and video production team to create multimedia assets.
• Work closely with media relations and executive communications team on external relations initiatives.
• Stay informed of marketing and communications industry developments to foster ideas and innovation.
• Research and recommend new ideas and approaches to communication strategies and tactics.
• Provide regular status updates to the Manager.
• Supports the Manager of Institutional Communications with additional deliverables as needed.
• Other duties as required.

WHAT YOU BRING

• Post-secondary education focusing on marketing, communications, public relations, or other related fields.
• 3-5 years of proven ability to develop, implement, execute and measure strategic communications plans and/or campaigns or equivalent combination of education and experience.
• Strong customer service orientation and the ability to work effectively on cross-functional and virtual teams.

Additional Strengths

• Friendly, helpful individual who will work collaboratively and collegially with a wide variety of people and foster positive relationships.
• Competent communicator who can exercise tact, diplomacy and professionalism.
• A naturally curious professional interested in new ways of doing things, adopting new technologies, continuous improvement and lifelong learning.
• Able to express ideas to influence decisions and show knowledge.
• Able to remain calm during stressful situations and respond constructively.
• Able to function independently.
• Highly organized and can deliver high-quality results under pressure, tight deadlines, and often evolving priorities.
• Able to manage multiple projects with many stakeholders.
• Able to focus on detailed tasks while being interrupted frequently.
• Able to set realistic personal goals and develop plans to achieve them.
• Knowledge of project management tools like Asana.
• Knowledge of social media platforms as well as marketing analytics platforms.
• Excellent skills in Microsoft Office 365 and its various applications.
• Commitment to excellence in client service.
• Knowledge of post-secondary structures is an asset.

WHY CHOOSE UNB?
UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

ADMINISTRATIVE, PROFESSIONAL AND TECHNICAL GROUP (APT)
This position is part of the non-union Administrative, Professional and Technical (APT) group.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION
The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.