Closed
Join Our Team as the Manager of Creative Content at Atlantic Lottery!
Atlantic Lottery's long-term success is closely tied to Atlantic Canadians' experience with and awareness of our corporate, product, and channel brands. We are seeking a dynamic and innovative Manager, Creative Content to oversee strategic creative initiatives, including content production and the corporate social media strategy for AL's owned channels.
As a leader in the Brand and Communications division, you will ensure high-quality content goes to market from AL's numerous brands and channels. You will lead the Creative and Social Media team to deliver multi-channel creative content that supports key objectives of the organization. Leveraging strong leadership capabilities and clear communication skills, you will successfully partner with internal divisions and vendor partners.
Why Join Our Team?
At Atlantic Lottery, we believe in creating a positive and inclusive work environment where creativity and innovation thrive. As the Manager, Creative, you will have the opportunity to:
- Make an Impact: Play a key role in shaping the creative direction of our brand and marketing strategies, reaching millions of Atlantic Canadians.
- Collaborate and Grow: Work with a talented and diverse team of professionals who are passionate about delivering outstanding creative content.
- Innovate: Stay at the forefront of industry trends and emerging technologies, bringing fresh ideas and creative solutions to the table.
- Lead: Develop and mentor a team of creative specialists, fostering a culture of collaboration and excellence.
Lead, motivate, and coach the Creative and Social Media team specializing in social media, design, editing, photography, and videography.
Maintain and evolve creative and content planning processes for brand and marketing strategies from concept to completion.
Provide counsel and quality control throughout the creative process, ensuring effective collaboration and consistency in creative presence.
Manage the overall long-term health of AL's owned social media strategy.
Collaborate with other AL leaders to prioritize and deliver on strategy.
Monitor performance of strategic initiatives and provide data-driven recommendations using Key Performance Indicators (KPIs).
Build and manage strong relationships with a diverse group of stakeholders internally and externally.
Direct and manage third-party vendors supporting the creation and production of creative marketing content.
Education and Experience:
- Bachelor's degree in business, marketing, public relations, or a related field.
- At least seven years of progressive experience in creative marketing roles.
- Proven leadership experience and ability to build relationships with various stakeholders.
- Experience creating creative strategy across paid, earned, owned, and shared channels.
- Knowledge of maintaining and evolving brand and creative guidelines.
- Must be 19 years of age or older to apply.
- Must reside in Atlantic Canada.
Professional Skills:
- Excellent communication skills, both written and verbal.
- Ability to use data to make strategic decisions, optimize strategy, and report results.
- Strong interpersonal and relationship-building skills.
- Resilience and ability to navigate ambiguity in a rapidly evolving competitive landscape.
Assets:
- Experience working in a marketing or communications agency setting.
- Experience in a regulated industry and/or Crown corporation.
- Bilingualism (English/French).
- Tactical and creative skills, such as understanding web/UX content creation, social media marketing, copywriting, graphic design, photography, and videography.
Application Deadline: Posting will remain open until the position is filled or interviews begin.
Salary Band: $90,300 - $135,450 - A reasonable estimate of the pay range for this role is $90,000 - $105,000 at the time of this posting. (Individual pay is determined by factors such as job-related skills, market conditions, relevant experience, education, training and internal equity).
Work Location: Office or Hybrid option working from one our Atlantic Canadian Offices (Moncton, NB, Halifax, NS, or St. John's, NL)
- Onboarding/Probation: Full-time in-office for the first 6 months, based in Moncton, NB preferred.
- After Probation: You can choose to either continue working full-time in the office or switch to a hybrid model, coming into the office 2-3 times a week.
AL Benefits:
- Extended health coverage that includes medical, dental, and vision.
- Basic life insurance and disability.
- Defined Benefit Pension Plan.
- Four weeks of vacation annually (pro-rated) plus one week of management leave (pro-rated). Plus, we have vacation purchasing program and 13 paid statutory holidays.
- Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
- Two volunteer days per year.
- Career advancement opportunities.
Recruitment Process: The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.
Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.
Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.
Join us at Atlantic Lottery and be part of a team that is dedicated to making a difference in our community through innovative and engaging creative content.
We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.
We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference checks and mandatory criminal background checks. Financial and educational background checks may also be conducted as part of our comprehensive hiring process.