Marketing Manager

Hybrid - NS, NB, PEI, ON, or AB

Reference #JL-7574

Varcon Inc. is a recognized leader in consulting, engineering, and project management services for the telecommunications and broadcast industries. Since 1987, they've grown to have a nationwide presence, with offices across Canada. Their commitment to staying ahead of industry trends keeps them at the cutting edge of this fast-evolving landscape.

On behalf of our client, we are currently recruiting for an expereinced Marketing Manager to join their team of dedicated professionals. This will be a hybrid role, ideally based out of one of their locations in Dartmouth, NS, Fredericton, NB, Charlottetown, PEI, Barrie, ON, or Calgary, AB.

The Opportunity

As Varcon expands both in their reach and in the scope of their services, they are seeking a self-driven leader who thrives on building and executing strategic marketing initiatives. In this role, you will have the unique opportunity to shape the future of Varcon's marketing function by creating and implementing a comprehensive marketing strategy, developing their marketing channels and working collaboratively. You will need the ability to balance big-picture thinking with a hands-on approach to achieve ambitious targets. This role is ideal for someone who enjoys both setting direction and rolling up their sleeves to deliver results.

There's no such thing as a perfect candidate. You don't need 100% of the listed qualifications to add value to the team. We'd love to hear from you if you feel excited about what you could accomplish here.

Role and Responsibilities

• Strategy Development: Create and implement comprehensive marketing strategies to achieve company goals and increase market share.
• Content Creation: Develop engaging marketing materials including but not limited to social media content, promotional materials and case studies.
• Market Analysis: Continuously evaluate market conditions, emerging trends, and competitive positioning to adjust marketing and sales strategies proactively.
• Relationship Building: Establish and nurture strong, long-term relationships with prospective clients, partners, and stakeholders.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, email and traditional advertising.
• Lead Generation: Assist in optimizing lead generation activities, working with sales and other departments to ensure a steady influx of qualified leads.
• Performance Monitoring: Regularly track and report on marketing metrics and KPIs to evaluate team performance.

Qualifications and Experience

• A minimum of five (5) years of progressive marketing experience.
• Experience setting and implementing marketing strategies.
• Proven track record of design and implementing scalable marketing processes.
• Ability to work collaboratively across departments and function.
• Ability to manage multiple priorities and work under pressure to meet deadlines.
• Excellent communication and interpersonal skills.
• Experience in the Canadian Telecommunications space considered an asset.
• Experience marketing international markets considered an asset.
• Experience marketing professional services considered an asset.

Why Join Varcon?

• Established Industry Leader: Join a reputable company with over three decades of success in the telecommunications and broadcast industries.
• Strategic Impact: Directly influence Varcon's growth trajectory while achieving significant career development.
• Competitive Compensation: Benefit from a competitive salary and comprehensive benefits package, with additional growth potential.

To express interest in this opportunity please apply online directly:

https://meridiarecruitment.ca/Career/17373867823200000008ldx

If you have any questions, please contact Brittany Neaves, Consultant, at [email protected] or Jeff Lanthier, Partner, at [email protected]. If you require accommodation to participate in the recruitment process, please let us know.

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.

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