Position: Marketing and Communications Officer, Current Students
Department: Marketing and Communications
Position Type: Full-time, Permanent, AUPAT 5
Date Posted: January 16, 2025
Application Deadline: January 30, 2025 at 11:59PM
Competition #: 25-03-AU
Salary: To be commensurate with qualifications and experience in the range of $57,315 - $67,429.
Benefits: Our total compensation package includes a defined benefit pension plan, health and dental plan, Telemedicine with Greenshield Health, health spending account, life insurance, optional life insurance, AD&D insurance, long-term disability insurance, employee and family assistance program, tuition discount for employees and their dependents, free gym facility membership, 3 weeks' vacation increasing with years of service, university paid holidays including winter break closure.
Acadia is seeking a Marketing and Communications Officer, Current Students to join the dynamic Marketing and Communications department. The Marketing and Communications Officer, Current Students, will be a pivotal member of the Marketing and Communications team, responsible for developing, executing, and overseeing social media content that engages and informs current students. Reporting to the Senior Manager, Marketing and Communications, this role requires a strategic thinker with excellent leadership skills, an eye for compelling content, and the ability to collaborate with various internal and external stakeholders. This position will help elevate the student experience at Acadia University by creating and managing content that supports student recruitment, retention, and success.
Specific responsibilities will include:
- Develop and execute a comprehensive social media content strategy aligned with the University's Marketing goals, including day-to-day content creation.
- Independently generate content ideas.
- Lead a team of student content creators in idea generation and development of engaging content for various social media channels.
- Lead and generate content ideas with partners across campus.
- Produce social-first video assets and collaborate with Multimedia Content Producer on longer-form videos.
- Ensure content is tailored to different target audiences, including prospective and current students.
- Develop and implement an engaging and proactive community management strategy.
- Actively engage with social community, responding to comments and questions and building meaningful interactions.
- Develop and execute content plans for key on-campus current student events (e.g., Convocation, Orientation, etc.)
- Edit and proofread content for accuracy, clarity, and adherence to the brand voice.
- Maintain editorial standards and guidelines to ensure consistency and coherence across all content.
- Leveraging analytics tools, review and analyze content across social channels, providing regular reports and recommendations to the Marketing and Communications team.
- Stay informed on social media best practices and industry trends.
- Regularly collaborate and engage with other departments across campus (e.g., Student Services, Athletics, etc.) to gather information and stories that enhance the University's narrative.
- Completion of a recognized post-secondary program in marketing, communications, journalism, public relations, or a related field is required.
- A creative, resourceful, and solutions-oriented self-starter possessing the ability to work independently in a high-profile, time-sensitive environment while balancing competing priorities.
- Proven experience in content creation and management, preferably in higher education or a similarly complex organization.
- Demonstrated knowledge and experience in developing and implementing social media campaigns specific to the appropriate platform, audience, style, and types of content.
- Strong project management, writing, editing, and proofreading skills with a keen attention to detail.
- Experience creating, building, and maintaining internal and external working relationships.
- Applicants must be proficient in the use of Microsoft Office applications and comfortable working in a technology supported environment.
For further information or to request a detailed job description, please contact Keilani Tupper at [email protected].
TO APPLY: To apply for this opportunity, click on the "Apply Now" button and upload your cover letter, resume, and professional references.
Please be advised that only those invited for an interview will be contacted. The University reserves the right not to fill this position. A six-month eligibility list may be established from this competition to fill future vacancies for identical positions.
The University invites applications from all qualified individuals; however, Canadians and permanent residents will be given priority. Acadia University is committed to employment equity and diversity in the workplace and welcomes applications from Aboriginal people, African Nova Scotians, persons with disabilities, visible minorities, women, and persons of any minority sexual orientation or gender identity. Consistent with the principles of employment equity, the primary criterion for appointment to a position is qualifications and professional excellence. Candidates who identify as a member of one of the afore-mentioned groups, and who wish to have the application considered as such, are invited to submit the online Employment Equity Voluntary Self-Identification Form as part of their application package.
The university will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. If you require accommodation because of a disability or for any other reason during the interview process, please contact [email protected].
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